Category Archive

In the past I’ve written quite a bit about Big-Ass Fans… a company that stands out in a boring marketplace. In the early days Big-Ass fans had a Rants & Raves section on their website where they used to post comments they got on their Big-Ass marketing. Here’s a sampling from back in those days: As a professional organization, we … Read More

How to create Business-To-Business Headlines from a Women’s Magazine by stealing ideas from the most competitive environment in publishing: The Grocery Store Checkout Lane. Just take the below Formulas and use the examples to come up with some Excellent & Alternative Headlines you can create for your company – by swiping theirs: Formula: The New  _____ that ____ will _____ for … Read More

Right now as I write, I’m sitting in an automobile dealership, waiting for a repair on my van to be completed. And I’m watching Oprah. Oprah’s net worth is something in the vicinity of $3 Billion (with a B), and considering that she doesn’t really even think of herself as a business person (see her interview in Forbes from a … Read More

Ever heard the old proverb? “Nobody on their death bed ever said, I wish I’d spent more time in the office.” It’s guilt-inducement for people who “work too hard.” Often by people who don’t work hard enough. So you’ll go to more soccer games and stuff like that. My dad died when I was 17. It was cancer, so there … Read More

Most sales managers are empire builders. Most corporate people are empire builders. But it’s a shocking experience when the empire comes crumbling down because it was built on a pile of false premises. Look at Wall Street – posers get exposed every day. The economy tanks and everyone’s caught with their pants down. Why does it happen? It’s not because … Read More

My brother was living in China, and when this story took place I had been hoping to pay him a 2nd visit for quite some time. Laura and I had talked about taking our six year old daughter Tannah there, as it would be a tremendous learning experience for her. We had started talking to her about this trip a … Read More

  AKA: A Rarely Discussed “Secret Weapon” Wielded by All True Masters of Every Discipline Phil Alexander, who’s on my advisory board (not the guy in the picture), has one of the largest collections of rare marketing and advertising books in the world. If there’s a “historian” of the Information Marketing business, he’s it. People routinely pay Phil hundreds of … Read More

Terence Dove from the UK sent me this email: To: Perry Marshall From: Terence Dove Re: The Curse of Perry Marshall Perry, your marketing system is great and everything but have you ever thought of how you can mess people’s heads up!!!!!! Advertising is everywhere, most people ignore most of it and can get on with their day. I used … Read More

If you were to raise your prices 20% tomorrow and not lose any customers, what would happen to your profit margins? If you make a 10% profit margin now, you’d be making 25% tomorrow morning. On the other hand, if you cut your prices 20%, you’d be sending out dollar bills with every order. Which is a very simple way … Read More