Discernment and the Invisible Edge

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At my first engineering job there was a guy in the next cubicle named Boris. He was a Russian immigrant.

Boris explained to me what it was like to stand in bread lines in the Soviet Union and have virtually zero choices… then come to America and walk into a supermarket and suddenly be assaulted with choices, inundated with options from every direction.

The effect on him was visceral. Physically overpowering. It was so shocking,

The Day I Switched from Amateur to Professional

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I remember it like it was yesterday. I was sitting on my couch in my 2-bedroom bungalow about a month after I escaped the Dilbert Cube.

I had a rickety but exciting brand new business, I had mostly replaced my income, the world was before me and I was thrilled.

AND I WAS SCARED.

It was a cool evening in the fall,

The Consulting Maestro Pole-Vault

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Consulting is like Monopoly: The more squares you own on the board, the more exponentially profitable your business can be.

At this 4-Man Intensive, an independent marketing consultant asked me a question. I drew him a picture of a tactical Power Triangle, like this:

Wolverines, Poodles & 7 Years No Vacation

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I just came home from a week in Ireland, taking a much-needed rest. This morning I was recalling a 7+ year span where we took no vacation at all, save for occasional visits to stay with family.

That lonely road is so often part of the entrepreneurial journey. It’s part of being… a wolverine.

Poodles get their food and water bowl filled every day. They sleep on the couch, watch Seinfeld reruns with the kids. Their owners take them for trots down the sidewalk.

Wolverines live in the woods, brave ice and snow, mark out large territories, sleep in the wild, eat what they kill.

Poodles live in cubicles.

Wolverines live free.

Jesus vs. the "Worm" Mentality of Organized Religion

PerryMarketing Blog17 Comments

I almost put my fist through the ceiling when I heard this. Today, a 13 minute clip from Ian Carroll – “How Can You Succeed, Let Alone Help Anybody Else, If You Hate Yourself?” There is a false, insidious belief that has crept into Christian belief that we are all ‘worms’ and God just sort of puts up with us. … Read More

Whatever landed you in boiling water… that's your gift!

PerryMarketing Blog32 Comments

In 1990 I had a college job working at a branch of the billion plus dollar wholesale company, W.W. Grainger. One day the boss was out of town. Nothing much was going on, and me and my friend Tony were procrastinating.

We decided to play a prank on the Omaha office just up the road, so we sent them this fax:

Dave Frees: Selling to the Reptilian Brain

PerryMarketing Blog

I held a 4-Man Intensive last week. In attendance was a certain Dave Frees, a Pennsylvania attorney who’s also expert in communication and persuasion. A marketing ninja in his own right.speaking-david-frees

Dave was talking to another member of the 4-man about selling and he went into this awesome rip about “selling to the reptilian brain.”

Enjoy this! 4 minutes long: