Which keywords brought you “tire kicker” leads? And which ones landed you $100,000 contracts? If there’s a telephone involved (as there always is with a $100,000 contract, and often a $1,000 sale) it’s pretty murky. Well now it’s much easier to find out. Google AdWords now allows you to “connect the dots” and track offline conversions, with an easy tool. … Read More
The ONE thing there is NOT an abundant supply of
From Richard Koch’s new book The 80/20 Manager:
“What is scarce is rewarded.
Hard work is not scarce. Long hours, sadly, are commonplace. Loyalty to an organization is neither scarce, nor, regrettably, reciprocated.
Business school degrees are almost ubiquitous. The…
My very best students say this a LOT
This just in from a long-time Planet Perry student, Marylin Adamson, director of EveryStudent.com:
“Last week I came to the realization that of all the marketing people I’ve read, subscribed to, watched…they really are white noise for me. My inbox was full every day with stuff to read, watch, act on, and eventually all it did was stress me out, feeling I couldn’t possibly do it all…YouTube, Twitter, Pinterest, etc.
“And it did not take long for me to realize that you are the only one who has, and consistently, has had an enormous impact on EveryStudent.com’s effectiveness.
FAST way to make money with Facebook Ads
Got a big email list? An old scruffy email list? A list you’re afraid to mail to, because they haven’t heard from you in four years and you know you’ll get a torrent of spam complaints if you hit ‘send’ and your email service will dump you like a trash can?
Upload that list to Facebook.
If you don't want to be happy, no one will stop you
My friend Nathan posted this happy little picture on his Facebook page: He got this reply: It’s still bad news. “7 billion people continue to live.” How is that good? Many of those are moronic idiots, some rapists, and murderers who somehow are still alive. “New drugs and cures for illness being invented every day.” And how many of them … Read More
Google AdWords: 10% of the players get 90% of the clicks. The rest fight over the scraps.
I just talked to Richard Stokes of AdGooRoo.com. Rich monitors 40 million keywords and scrapes the ads, analyzing 40 billion dollars of Google’s clicks. 75% of the clicks come from 10,000 advertisers. It’s not 80/20, it’s 90/10. 90% of the traffic goes to less than 10% of the players. It’s true on Bing too. “Hey wait a minute,” you say. … Read More
Protected: I left 2 80/20 books in South America. You found BOTH of them. Enter both halves of the password to claim your 1000 in Perry Pesos!
There is no excerpt because this is a protected post.
The Market Domination Girl
Susan Kruger was a Michigan schoolteacher when she first heard me on a Ken McCarthy teleseminar. When I spoke of the “Unlimited Traffic Technique” and “Dominating Your Market” she sat up and took notice.
Felix Dennis on How to Get Rich – Quotes
Felix Dennis is the founder of Computer Shopper Magazine, Maxim, and dozens of other publications. A very wealthy man, worth half a billion or so. Some gems from his book “How To Get Rich”:
Discernment and the Invisible Edge
At my first engineering job there was a guy in the next cubicle named Boris. He was a Russian immigrant.
Boris explained to me what it was like to stand in bread lines in the Soviet Union and have virtually zero choices… then come to America and walk into a supermarket and suddenly be assaulted with choices, inundated with options from every direction.
The effect on him was visceral. Physically overpowering. It was so shocking,