CPV Traffic, or Cost Per View, is a hot form of paid advertising that works very well especially in high-traffic and consumer categories. It may also work in high-volume B2B markets. You can buy traffic VERY inexpensively and it is quite well targeted.
Teenage Weather Blogger vs. National Weather Service
Roundtable member Susan Kruger sent me this. Her husband Brian is a teacher and a student at his school is a junior meteorologist. With our giant blizzard brewing in the Midwest, this is timely:
Exploit your Enemies: Marketing Lesson from Frank Zappa
Guest Blog Entry from John Fancher, who’s riding shotgun with me in our Autoresponder Boot Camp. One of my favorite musicians, drummer Mike Portnoy, names Frank Zappa as one of his all-time heroes. Mike and Dream Theater did a concert with Frank’s son Dweezil Zappa here in Chicago in ’09. It was stellar. John, let ‘er rip! Frank Zappa dedicated … Read More
Why buy clicks when you can get 'em for free?
Last week I spoke at Entrepreneur Magazine’s Growth Conference in Atlanta. Many sessions were packed and afterward a group huddled around me and peppered me with questions.
#1 Question: “Why should I spend money buying clicks when I can get traffic from LinkedIn, Facebook, Twitter, etc? And for that matter, why shouldn’t we just try to get free search engine traffic?”
The Al Capone "Affordable Education"
On a plane the other night a guy told me his wife worked for the Cicero Illinois public schools. Her school was severely overcrowded. She taught first grade and had 40 six year olds in her class.
40 kids. One teacher. Scary.
Cicero has been well known for government corruption since the days of Al Capone, the Mob Boss whose built his headquarters there. Today the folks who award government contracts in Cicero still have summer villas in Italy, while Latino families who have any aspirations for their kids move to a different school district before their children hit high school.
QUESTION: Who’s more guilty of squandering money:
What I *loved* about shaving pennies with Honda, Ford & Chrysler
My first job out of college was designing speakers for the major car makers. I designed the speakers in the ’94 Ford Probe, the ’95 Acura Vigor, the ’95 Jeep Cherokee and the ’96 Civic. Our factory in NC churned out 70,000 low-cost car speakers every day.
One of my friends, who knew how much I loved $10,000 stereo systems, asked how I felt about designing a speaker that had to cost $3.78 and the price of every part was calculated to 1/100th of a penny.
Fast money vs. Building Assets
Robert Kiyosaki says unless something makes you money when you’re NOT doing it, it’s not an asset, it’s a liability.
Have you ever walked away from short-term money because you knew it would cause long-term problems?
When I was slaving away in my Dilbert cube, $ was tight. One of my friends in the business offered me a job…
My first 90 days after the Dilbert Cube
It was a month and a day after September 11, 2001. The world was in a tail spin. Everyone was sleepwalking. Phones weren’t ringing. Orders were not coming in.
Still, I left my job and replaced my income in 19 days.
At this point I’d been to…
Illinois will crush affiliate marketing if you don't act now.
A few days ago I posted a warning that the state of Illinois is about to pass a law that adds sales tax to online commerce if an affiliate in the transaction lives in Illinois.
The resolution has passed both the House and the Senate in the Illinois legislature.
An insider has told me that emailing the governor will do no good. If you did so, nobody’s reading it. Here’s what I want you to do instead:
Who's on *your* Board of Directors?
What if your company’s board of directors consisted of: