It was a month and a day after September 11, 2001. The world was in a tail spin. Everyone was sleepwalking. Phones weren’t ringing. Orders were not coming in.
Still, I left my job and replaced my income in 19 days.
At this point I’d been to exactly one “real” marketing seminar. I was a member of an online discussion board, and had read Dan Kennedy’s newsletters for 4 years. I’d bought a few info products. I had a few friends who were “doing it.” Most were still wannabes.
That was the extent of my marketing education.
Three months later I called my friend Jim Cleary and said, “Jim, you’ll never believe this! I billed my clients $12,100 last month!” It was more money than any of my regular paychecks from before.
I had no words to describe my elation. I’d leaped across the chasm and ‘made it.’ I could now make it on my own.
There’s a long, long list of things I DIDN’T know how to do back then. I didn’t know a thing about Pay Per Click. Or Autoresponders. I’d never split tested a landing page. I hadn’t made any of my discoveries about 80/20 back then.
But I still managed to generate leads for my new clients.
What could you do for yourself, or for a client if you knew the things we know today?
Today, my team and I teach more actionable techniques in just 12 weeks than I possessed in 2001. And if you’re accepted, we guarantee that whether you’re working for yourself or a client, you’ll recoup your tuition in profits and savings or your money back.
Our next training session begins Tuesday February 1. I invite you to join in. By the end of March everything in your business – your traffic, your conversions, your sales and your profits – will speed up. Dramatically.
It’s so exciting, so gratifying:
http://www.perrymarshall.com/personalcoaching/
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About the Author
Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.
He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.
7 Comments on “My first 90 days after the Dilbert Cube”
Perry…I read your Definitive Guide to Google Adwords back in like 2003 or 2004 and applied a lot of the techniques with some success. However, it seems like most of your techniques/advice have to do with people selling 1 product with a landing page and sales funnel for that 1 product/service. What I don’t see much of is how to market sites that sell thousands of different products, basically, full-blown e-commerce sites that don’t have a single landing page and 1 product to sell.
It’s NO different. More ad groups and more landing pages, that’s it.
I really meant like how to successfully market a site that sells thousands of products and is 95% dynamically generated. And those products aren’t necessarily “benefit driven” (if that even makes sense) most visitors are price shoppers. I guess I find it difficult to implement a lot of your techniques because I can’t relate them to my products very easily because I’m not selling some super-duper money/time/life/wife saving gadget. So it seems like there must be a different set of rules and/or techniques that you could put into another book for e-commerce sites like I describe. If not, then I guess you already answered my question and I’ll re-read and re-re-read the books I already have and work-out how to apply them to my business.
You sell thousands of products the same way you sell one.
You never, ever start by sticking up thousands of products. You make a few of them work then you dynamically replicate what you did on a small scale. You may not always use squeeze pages etc but every product has to stand on its own.
If it’s really true that most visitors are price shoppers (which is a questionable assumption) then the rules and technologies are no different, the price just has to be low enough.
Finally, you, Brian Todd or Sunny Hills, and myself have a date with destiny. I’ve been with you since 2008 and kept promising myself the next year was the year I was going to have the money and qualify to be in Bobsled Run. It’s finally happening. Let’s rock and roll Perry, I can’t wait. Everyone should get one, because I train with the best, and to be honest, you are the best internet marketer I’m aware of.
Welcome aboard!
Perry: It’s always inspiring to hear how someone got started in an entrepreneurial venture after working for someone else in that cubicle environment. There is still a false sense of security many people have about jobs. I will never work for a large business, I want to own my clients, customers, and relationships with power partners.
I’m currently a tax advisor shifting from relying on clients provided to me by my firm to going out and finding my own clients. On the side I’m building web communities revolving around golf, exercise, and sports rehab. I’ve long admired your work and have heard you interviewed several times, you tell it like it is without exagerrated claims and BS.