Category Archive

I’ve studied a LOT of successful Google ads. Rich Stokes’ company AdGooRoo systematically compiles data on Google ads.

And there’s one ingredient I’ve seen in more successful Google ads than anything else. Do you know what it is?

The power of your ads has a LOT to do with how fast they bypass “thought processes” and nail core emotions.

This is precisely why there are so many ads on TV with scantily clad women. Cleavage bypasses all thought and strikes core emotions hard-wired in men.

The F?hrer’s affiliate program plans get foiled.

Are your Google ads stuck at 1.7% or 3.1% CTR? Would a 5.5% or 8.7% CTR bring a flood of new customers and save you money?

The #1 way to punch through the AdWords wall is to BREAK A RULE.

* A famous “Rule” of Google is that your keyword must be in the headline of your ad.

Most people think they’ve tested 20 ads. Actually they’ve just tested 2 ads 10 times.

Most people have never explored the possibilities of what they might say in a super-effective Google ad.

In Orlando at Roundtable last week, Howie Jacobson (author of “Google AdWords for Dummies”) walked us all through an ingenious small-group brainstorming process.

Whenever you target a certain niche of people for a specific type of product, you ALMOST ALWAYS find those customers also share some odd, otherwise unpredictable idiosyncrasy.

The ability to recognize this separates the men from the boys in marketing. Today, three examples:

If you spend more than $5000/month on Google traffic then I owe you an apology.

The apology is:

The other day it occurred to me that the #1 thing my successful students have in common is:

They’re serial entrepreneurs.

At a Roundtable meeting, 3 out of 4 people in the room has started and built multiple successful businesses. They have a hunger for adventure and can NEVER sit still for very long.

This is a guest editorial by Ben Moskel. In December I spoke at Ben’s Affiliate Marketing Seminar in Chicago. He sent me an outstanding rebuttal to last week’s “Death of Affiliate Marketing” teleconference. Here it is:

Perry titled the call: The Death of Affiliate Marketing on Google.

On Wednesday January 13 at 1pm Central, Shelley Ellis and I are doing a teleseminar on Google’s Content Network.

Here’s a taste of what Shelley and I will cover: