The F?hrer’s affiliate program plans get foiled.
New way to boost your Google AdWords CTR – FAST
Are your Google ads stuck at 1.7% or 3.1% CTR? Would a 5.5% or 8.7% CTR bring a flood of new customers and save you money?
The #1 way to punch through the AdWords wall is to BREAK A RULE.
* A famous “Rule” of Google is that your keyword must be in the headline of your ad.
Writing Google Ads: Escape the Rut
Most people think they’ve tested 20 ads. Actually they’ve just tested 2 ads 10 times.
Most people have never explored the possibilities of what they might say in a super-effective Google ad.
In Orlando at Roundtable last week, Howie Jacobson (author of “Google AdWords for Dummies”) walked us all through an ingenious small-group brainstorming process.
Left-handed marketing secrets
Whenever you target a certain niche of people for a specific type of product, you ALMOST ALWAYS find those customers also share some odd, otherwise unpredictable idiosyncrasy.
The ability to recognize this separates the men from the boys in marketing. Today, three examples:
An apology of sorts
If you spend more than $5000/month on Google traffic then I owe you an apology.
The apology is:
The Beauty and Bane of the Serial Entrepreneur
The other day it occurred to me that the #1 thing my successful students have in common is:
They’re serial entrepreneurs.
At a Roundtable meeting, 3 out of 4 people in the room has started and built multiple successful businesses. They have a hunger for adventure and can NEVER sit still for very long.
Ben Moskel: The Rebirth of Affiliate Marketing?
This is a guest editorial by Ben Moskel. In December I spoke at Ben’s Affiliate Marketing Seminar in Chicago. He sent me an outstanding rebuttal to last week’s “Death of Affiliate Marketing” teleconference. Here it is:
Perry titled the call: The Death of Affiliate Marketing on Google.
Google Content Network Teleseminar – Gmail Xray Vision & 31 Flavors
On Wednesday January 13 at 1pm Central, Shelley Ellis and I are doing a teleseminar on Google’s Content Network.
Here’s a taste of what Shelley and I will cover:
The Death of Affiliate Marketing on Google
Yesterday on a teleconference Amit Mehta announced the death of affiliate marketing as we know it, on Google. (MP3 is available to R-Club members.)
The days of “thin affiliates” brokering clicks on the Big G are over.
How to hire jazz legend John Coltrane for "union scale"
Ken McCarthy sent me a quick note yesterday:
“For the first two years when he arrived in NYC, John Coltrane was available to play on anyone’s record for union scale. It only lasted two years, but still…imagine that.”