Category Archive

Jack Born came up with a brilliant device called the Tactical Triangle. It shows the relationship between the three fundamental ingredients of marketing:

I don’t know if you’ve been paying attention to this, but lately there’s a battle raging between Google and the Chinese government.

It’s kind of interesting when a company is big and influential enough to wage a political battle with the biggest government in the world, eh?

A customer writes me:

Allow me to make a confession: I have got a very serious addiction! It?s not drugs or alcohol or anything like that but it?s an addiction nonetheless.

You might not believe it?s possible to get addicted to something this, but every since I discovered it, I got completely and utterly hooked on…

The editor at Google doesn’t necessarily even care about the money. She only cares about keeping her job.

And Google doesn’t care about you. They don’t care about your business. They don’t care whether you win, or if the other guy does. What difference would it make to them? They’re a $20 billion mega-corporation with thousands of employees.

1. If you sell coffee as a commodity, it’s worth 2 cents a cup. If you sell it as a good, it’s worth 25 cents a cup. If you sell it as a service it’s worth $1.00 a cup. If you sell it as an experience, it’s $5.00 a cup. A 250:1 difference between commodity and experience.

I just returned from Maui Hawaii, 100+ customers from a dozen countries face to face and palm to palm for 3 days. It was immensely energizing to shake everyone’s hand and hear war stories and spend time together.

In that conference room you heard every kind of story you can imagine. There were people there who literally made a million dollars last month. There was probably somebody who LOST a million dollars last month. I have no doubt.

I’d like to direct you to a groundbreaking 2-hour interview Jack Born and Bryan Todd did with PJ Eby. PJ is a mindhacker extraordinaire and I love his “engineering way” of slicing through mental cobwebs.

We’ve posted a 2+ hour interview in the Renaissance Club members’ area. You can get the highlights for free here.

In the interview PJ tells you:

Last night, after an exhilarating, exhausting Sunday, my buddy Nathan and I went out for burgers at 10pm. We were relaxing and unwinding at Bar Louie, bantering, philosphizing, solving the problems of the world.

Nathan says, “What if we’re aweseomer than we think we are?”

I smile and look at him. “Yeah… what if?”

Most of us are walking around with a set of lies in our head that we’re only beginning to unravel.

Everything I’m about to share with you, you’ve already known all your life, at some deep level. Today, the confirmation you were looking for:

Back in my “baloney sandwiches and ramen soup” days I was an engineer and I knew I wanted to succeed in sales.

Engineering all by itself was too boring and tedious. My paychecks as a salesman were really SKINNY. I felt like a total misfit. A 2-headed monster.

One time I had lunch with a head hunter.