If Google lowers the quality threshold to get more exposures and clicks, they win and you lose – by getting lower quality traffic to your site.
AdGooRoo.com monitors millions of search engine results and they are noting a 54% growth in Google’s “first page advertisers”. Google very well may be poised for a record quarter for Q4 2008. That’s what I’m predicting.
Veteran film director Werner Herzog said that if we do not find new images, we will perish. …
-One of this year’s best business books
-The “gearhead version” of Internet history (you’ve heard the jock and prom queen version enough already)
-15 minutes with me and the guys at my office
-The Knob Creek Machine Gun Shoot in West Point, Kentucky
-Microloans for Bolivia and orphans in India no longer homeless
-The coolest online service I’ve run across in quite some
You’ll see on this video I get pretty wound up about a whole bunch of things. All of them have to do with people sticking their heads in the sand and ignoring the reality of business – then trying to hold others responsible for their failure.
(Oh, and don’t forget to read about the porn site owner who raked me over the coals for running a scam operation…)
I’m looking to bring two new people on my team here at perrymarshall.com. An Affiliate Manager who will support existing affiliates and recruit new ones; and a Content Czar who will harness over 1,000 pages of content to maximum effect.
You’ve got yet another way to slice up your Google traffic: The folks finding you on their computer plus the folks finding you on their mobile device.
I’m not talking about …
So many small businesses have entrusted their website to marketing staff and creative agencies who think a website is just an online brochure of pretty pictures, maps to your office and plain-vanilla “About Us” pages.
Not only can Google NOT read pictures, so many of the sites I’ve evaluated were so poorly constructed, you’d almost think companies were purposely trying to be invisible to Google.
Google is beta-testing their new Search-Based Keyword Tool. It does a lot, but here’s one function you can use right now: Search your own website to find out what keywords you could be bidding on to send clicks to your site, but aren’t yet.
You can use it to pinpoint …
…is a deep appreciation for the work of the great marketing masters, especially those of the early 20th century. Your typical average marketer or marketing-wanna-be has little interest in people like Claude Hopkins, John Caples and David Ogilvy… but almost invariably, if you’re at a seminar and you find the very best copywriters in the room huddled together on a … Read More
There’s good news and bad news for copywriters.
The Bad News: A UCLA Study Shows That Word Meanings Are Less Than 10% Of A Message.
The Good News:
