There will be no ongoing story about Google or AdWords that generates more angst and frustration than Quality Score. That is a fact and will continue to be so. And this is too important for Perry and me underemphasize in 2009. On Tuesday evening this last week I did a 60-minute Bootcamp teleseminar with new buyers of our Definitive Guide … Read More
End Of Year Special – December 31 Hard Deadline
During October, November and December I did a very special series of calls with four elite AdWords specialists. The information in these calls is absolutely state-of-the-art and will put you head and shoulders above your competition on Google – NO MATTER HOW THICK. Even if you’re duking it out with 500 other advertisers for the same keyword, you’ll be in … Read More
Gratitude is short. Grudges are long.
My wife got the following Facebook update from her nephew Ben yesterday: “Ben will be buying Japanese for the rest of forever. *@#&ing Jeep.” Reminds me of when I was a kid…. for years we drove this big blue rusty 1974 Chevy Caprice. A nasty boat of a car. Consumed more gas than a Hummer, but it got the job … Read More
Affiliate Manager Update: The Test
Six outstanding applicants for my position of Affiliate Manager received the following message from me this morning: “Five of the 11 applicants for Affiliate Manager have been eliminated. The ones that remain are all strong contenders. Congratulations: You have passed the first round of applications for the position of Affiliate Manager! Now it’s time to run you through the maze. I am giving you a project to do….”
Content Czar Update: The Test
Ten outstanding applicants for my position of Content Czar received the following message from me this morning: “Half of the 20 applicants for Content Czar have been eliminated. The ones that remain are all strong contenders. Congratulations: You have passed the first round of applications for the position of Content Czar! Now it’s time to run you through the maze…”
My most humiliating, most horrifying moment
Sometimes your quest for the legal tender gets you into hot water. Let me tell you a harrowing story of one of my early paying jobs. This might be the most embarrassing incident of my adult life…
Merry Christmas and the Dance of Equality, Technology and Spirituality
The other day I was talking about the election with some friends. One of my most-trusted insiders, Michael Cage commented, “One of the things that defines the generation that elected Barack Obama is we just don’t relate to an us-vs-them mentality when we look out at the rest of the world. Everyone in the world is
Tannah's plea: Saving Santa's Elves from Ourselves
My daughter’s humanitarian concerns are currently directed towardsâ…. Elves.
She asked me to forward this to everyone I know.
I decided to put it on my blog and let the world decide. So – here goes:
Did you know that elves work 18 hours a day! And they get paid PENNIES per hour.
Observations & Predictions about Google, as of late December 2008
If Google lowers the quality threshold to get more exposures and clicks, they win and you lose – by getting lower quality traffic to your site.
AdGooRoo.com monitors millions of search engine results and they are noting a 54% growth in Google’s “first page advertisers”. Google very well may be poised for a record quarter for Q4 2008. That’s what I’m predicting.
Google Likes the Volume "Up," Keeping Tourists Away from Montana, and 2008's Amazing Films
Veteran film director Werner Herzog said that if we do not find new images, we will perish. …