If you are less than 100% competent with AdWords – if you possess anything less than total confidence; if the very mention of ‘Google AdWords’ makes you nervous instead of putting a smile on your face; if you cannot “wear” Google like a comfortable pair of slippers or your favorite T-shirt…
Dilbert Cube Escape Plan: Yes, especially RIGHT NOW
I always love getting reports from guys and gals who’ve finally made the jailbreak. The old office in the rear view mirror for the last time.
A Quality Score Checklist, Mastering Motivation in 2009, a Photographer's USP, and "Goodnight Mrs. Calabash."
There will be no ongoing story about Google or AdWords that generates more angst and frustration than Quality Score. That is a fact and will continue to be so. And this is too important for Perry and me underemphasize in 2009. On Tuesday evening this last week I did a 60-minute Bootcamp teleseminar with new buyers of our Definitive Guide … Read More
Observations & Predictions about Google, as of late December 2008
If Google lowers the quality threshold to get more exposures and clicks, they win and you lose – by getting lower quality traffic to your site.
AdGooRoo.com monitors millions of search engine results and they are noting a 54% growth in Google’s “first page advertisers”. Google very well may be poised for a record quarter for Q4 2008. That’s what I’m predicting.
A Cool AdWords Tip
I want to alert you to a very useful technique that I’ve used for a long time to improve my Google ads. We talked about this during a 2-day 4-man intensive and again at Gladiator Club last month, and I wanna make sure you’re aware.
At first, improving your Google ads is easy. The first time out, anything you try is 50% likely to be better.
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