Dilbert Cube Escape Plan: Yes, especially RIGHT NOW

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I always love getting reports from guys and gals who’ve finally made the jailbreak. The old office in the rear view mirror for the last time.

Paul Rakovich is a former chef and very sharp student of AdWords. I’ve watched him master the concepts and execute successfully in a couple of different businesses. He’s also been on my “recommended consultants” list for quite some time. An able and capable advisor.

Here’s the note he sent me yesterday:

“I’m leaving my Dilbert cube and taking my PPC management full-time, doing a website, hanging my sign.

I owe it all to you and a conversation we had years ago. I think it was in the second Bobsled that I did. You told me I had a real talent for this and put me on your office list for referrals. I’m not sure how I can ever repay you.

The first two weeks were nerve racking, I didn’t sleep much. Things just started coming my way though. Seeds I had planted months ago came back around. The final heave-ho was turning down a prestigious job offer at two restaurants by a famous chef. I knew at that point I had really committed.

Funny thing, the two most weathty people I talk to on a regular basis didn’t blink when I said I’m going on my own full-time. It was only people much poorer than them that keep saying, well just work in the meantime, or you are crazy, or ‘What do you do again’???

"So many options for growing my business, but what should I do NOW?" Tell me your most pressing business problems and I'll show you your BEST next step.

Anyhow. I’m using a call tracking technology and am actually beating the pants of a larger companies work. How’s $50/lead vs. $110 with their fancy technology…

Thanks for being the catalyst of making my life long dream come true of leaving he dilbert cube. I will be forever grateful.

Thank you, thank you, thank you.”

Paul Rakovich & Family

Gotta say some more about this….

Contrary to popular ‘wisdom’, a turbulent time like right now is the perfect time to be making a transition like this, *because the world is in flux.*

Case in point: Our friends in Washington DC are successfully convincing everyone to increase government spending by a trillion dollars right now, even though that’s probably the dumbest thing anyone could possibly do.

Why are they pulling off this heist?

Because people are uncertain.

If the guys in Congress who do NOT know what they’re doing (they don’t have even the foggiest idea of what people downstream are going to do with all that money) and they can get 800 billion, why can’t people like you who DO know what they’re doing get, say, 80 thousand… from some client who HAS to make their website pay?

They don’t know how to do it. On their own, they’re Googans. They can succeed with your help, though.

Now is the time to walk forward with boldness and confidence. This means YOU.

Seize the day.

Perry Marshall

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About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.

8 Comments on “Dilbert Cube Escape Plan: Yes, especially RIGHT NOW”

  1. Charles,

    Remember how the Iraqi war was sold to us? We heard about Weapons of Mass Destruction and the impending terrors of Saddam Hussein, non-stop. It was a matter of the UTMOST IMPORTANCE and WE DIDN’T HAVE A MOMENT TO SPARE. We had to stop Saddam Hussein RIGHT NOW. We heard this for months and months and months until one by one, most of us caved.

    Ya remember all that?

    While that was going on, many red-blooded Americans scoffed at those who were against the war. Wasn’t it “obvious” that we “needed” to do this?

    A lot of people feel differently, six years later.

    The strategy in 2009 to soak taxpayers for hundreds of billions of dollars of pork barrel projects is no different. New issue, same scare tactics. Same saturation of 100% paranoia.

    I’m in the sales and marketing profession and I know a sales job when I see one. The trillion dollar bailout is a sales job. And one of the finest I’ve ever seen, I’ll give ’em that much.

    Perry Marshall

  2. Perry,
    I am very greatful to be a member and to hear stories like this that give us courage and confidence.
    Thanks for sharing the good report!

  3. Hi Perry,

    almost 30 years ago i dropped university just to perform my 1st own business. It was a bodybuilding gym. Since that time I was self employed nearly without break, the last 15 years as an asset manager for stocks.

    by the end of 2007 I won a copywriting contest with investor-verlag, germany. And I wrote 3 packages for them in 2008. One of them became the new standard for its product.

    Now I’m writing copy for my on firm an in a couple of weeks i’m positive that I will be online with it. Your steady communications are an important help for me to hang on.

    I wonder what will be my next business in a few years or so. But i’m sure, it will not be in a Dilberts Cubicle.

    Thanks everyone for reading
    Eugen, Switzerland

  4. For someone who lives and dies by ‘what works’ you seem to find it remarkably easy to start pontificating about a national problem where everyone should want what is being done to work. People who have spent their lifetimes studying these economic problems don’t know what will work to a certainty. The people you want to avoid in such circumstances are those who reject good faith efforts out of hand. How you managed to put yourself such company is beyond me.

  5. Perry,
    Thanks for the encouraging e-mail. You are one of the only ones that do not beat us to death on buy, buy, buy. You always give us something to take with us through out our day.
    Thanks Perry.

  6. I’m working with a couple of Googans here in my neighborhood. I don’t even consider it marketing or B2B or professional networking. It’s more like helping out the neighbors.

    I talk to them about their business struggles and then put together a basic marketing package for them. Basically a one off sales letter for how I can help them in their business.

    I then come to them with this offer:

    “Hey man, I know you’re struggling. I work as a marketing consultant by day but not the kind you’re thinking of. Here’s the deal. Take this thing home and look over it. Read it carefully, it’s a little different than what you may have considered before.

    If you like it, I’ll spend some time with you tomorrow night and we’ll see if we’re a good fit. If so, I’ll charge $1,000 for preparing all of the marketing materials, but you only have to pay me after you’ve made that money back. Then we’ll throw it out there on the cheap and then we’ll track its performance.

    If I can prove to you that I’m making you more money than you would otherwise normally be making, all I want is a healthy cut of that additional money. If I don’t, than you owe me nothing.”

    So far this has worked with a carpet cleaner, a dentist, and a local tax preparer. Their businesses are doing markedly better because I target the guys who I know are clueless. Pick a war you can’t lose right?

    And you’re right Perry – it works better right now because these people absolutely know that they’re Googans – or more accurately know that all they can conceive of is Googan style marketing and they’re scared to death to blow money on it.

    Googan consultants don’t have performance guarantees.

    In good times, you run in to a lot more people who think that Googan marketing is the ticket. They don’t need help.

    Times get tough, people know its BS and they know they need help. They’re willing to cut you in to a healthy stream of on going revenue because they know they need you.

    Thanks for the constant and concentrated insight. It’s some of the absolute best available. With Halbert gone and DK taking a low profile, it’s great to know there’s still beacons of this style of NO BS wisdom out there.

  7. It’s stories like these that reinforce my passion and mission to be self sufficient on the internet.

    I left my cubicle in Feb. 07 but not to be on my own initially. It was to be a manager with an already successful online entrepreneur in the cycling fitness biz. (my hobby) :)

    I quickly discovered that the bulk of my “corporate” internet marketing experience as a project manager wasn’t much help in this other world we are all in… the internet marketing world. Sure a few things were still useful, but overall it was a big learning curve.

    I dug in, best I could, to get on the fast track to learning more so I could really be of some real assistance to him. In retrospect, it was a transition for both of us. For him, the first time he ever hired anyone at all, and for me, having my eyes really opened to the world of online entrepreneurship. Scary and exciting at the same time!

    When we decided to part ways, I could have gone back to my cubicle, and actually did take an interim short term contract. But that was when it became clear to me that type of work was not where my strengths were any longer — nor my happiness or fulfillment.

    SO, off I went on my own, WITH NO DILBERT JOB to back me up. My friends and family thought I was a bit daft, to say the least. And, I’m not going to lie, it’s been a struggle financially.

    But I can tell I am close to turning the corner and am keeping my eyes on the prize.
    I avoid media bad news or negative friends and instead connect with positive folks like those I’ve met through online partnerships and mentor groups.

    I’m feeling excited that I WILL succeed at this. I can’t wait to be able to help others succeed because I think the pie is big enough for anyone who desires a piece of it.

    Thanks everyone, for sharing!

  8. I get asked all the time, “Aren’t you afraid of the uncertainty of having your own business?” As if there was any certainty in corporate America, or as if being my own boss isn’t in itself all the certainty I need.

    We started our business when I was five months pregnant and with just $5,000 in the bank – and it was one of the best decisions we’ve ever made. Since we started in 2005 we’ve grown every year, and this year we can hardly keep up with the quote requests from new clients.

    Going forward into the new world that’s creating itself, small businesses that help other businesses are going to reign. We are the ones who can offer personal assistance AND professional-level quality. I’m certain the future will be fine for us entrepreneurs.

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