Why Obama Won

PerryMarketing Blog22 Comments

HOW did Barack Obama beat Mitt Romney?

SHALLOW ANSWER: Obama’s talking points were more astute, his ads better, his campaign better organized. Democrats raised & spent more money than the Republicans.

REAL ANSWER:

Obama's Social Media Strategy, De-Constructed

PerryMarketing Blog6 Comments

In the last 24 months, Facebook and Twitter have gone Supernova. We now have a “Social Media Expert” almost literally on every street corner.

While everyone else was tweeting and jumping up and down and yelling about it, David Bullock went DEEP. He exhaustively catalogued of Barack Obama’s social media campaign on his hard drive. While it was happening, in real time, before it disappeared forever.