HOW did Barack Obama beat Mitt Romney?
SHALLOW ANSWER: Obama’s talking points were more astute, his ads better, his campaign better organized. Democrats raised & spent more money than the Republicans.
REAL ANSWER:
Obama's Social Media Strategy, De-Constructed
In the last 24 months, Facebook and Twitter have gone Supernova. We now have a “Social Media Expert” almost literally on every street corner.
While everyone else was tweeting and jumping up and down and yelling about it, David Bullock went DEEP. He exhaustively catalogued of Barack Obama’s social media campaign on his hard drive. While it was happening, in real time, before it disappeared forever.
Merry Christmas and the Dance of Equality, Technology and Spirituality
The other day I was talking about the election with some friends. One of my most-trusted insiders, Michael Cage commented, “One of the things that defines the generation that elected Barack Obama is we just don’t relate to an us-vs-them mentality when we look out at the rest of the world. Everyone in the world is