HOW did Barack Obama beat Mitt Romney?
SHALLOW ANSWER: Obama’s talking points were more astute, his ads better, his campaign better organized. Democrats raised & spent more money than the Republicans.
REAL ANSWER: The Obama campaign out-maneuvered, out-segmented and flat out did a superior job of applying 80/20 to a minute percentage of critical swing voters.
I’ve just interviewed an absolutely world-class demographic & psychographic expert, Ben Morris of Kristalytics.
When you think of Ben, think astro-physicist. neuroscientist. A guy who can go miles deep in his field of expertise.
Here I worked with Ben to explain, in Plain English, the HUGE leverage factors that exist in any population, and how highly skilled strategists apply these tactics to alter the course of history.
This conversation is highly relevant to YOU. Because YOU have to win a micro-election EVERY SINGLE DAY. So if you have any kind of “real” business, there is not a single thing we’ll talk about that won’t somehow apply to your own daily bid for office.
You need to eavesdrop on us today.
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