Replay: When Christmas Makes You Sad

PerryMarketing Blog

If Christmas does not make you sad, this message may not be for you. Feel free to move on to whatever’s next in your day. However if you DO relate – if you’re one of those people who struggles with the Holidays because of tough family situations, loneliness or losses, this is for you. On Christmas Eve, I hosted a very special … Read More

David Szetela on Google's Display Network

PerryMarketing Blog2 Comments

In checkers, you win by jumping over your opponent, and the whole thing is pretty one-dimensional.

Chess is a whole new world. You can strike your opponent from 14 different directions. The rabbit hole is endless.

The difference between search and display is a lot like that. You’ve only got so many strategies you can employ in search, but display is super-multi-dimensional.

Let me explain what I mean. On display, you can target based on:

Dysfunctions, Addictions & the Financial Burning Bus – Part 9

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Every 4-Man Intensive is unique, but one last year especially stands out.

This guy named Tim was up for his hot seat. For a little while it looked like we were going to head straight down the “marketing techniques” trail.

Then I asked him some question about why he was in the business he was in, and about his business partner – then stuff started pourin’ out. He was terrified his partner was gonna screw him.