If Christmas does not make you sad, this message may not be for you. Feel free to move on to whatever’s next in your day. However if you DO relate – if you’re one of those people who struggles with the Holidays because of tough family situations, loneliness or losses, this is for you. On Christmas Eve, I hosted a very special … Read More
In checkers, you win by jumping over your opponent, and the whole thing is pretty one-dimensional.
Chess is a whole new world. You can strike your opponent from 14 different directions. The rabbit hole is endless.
The difference between search and display is a lot like that. You’ve only got so many strategies you can employ in search, but display is super-multi-dimensional.
Let me explain what I mean. On display, you can target based on:
Every 4-Man Intensive is unique, but one last year especially stands out.
This guy named Tim was up for his hot seat. For a little while it looked like we were going to head straight down the “marketing techniques” trail.
Then I asked him some question about why he was in the business he was in, and about his business partner – then stuff started pourin’ out. He was terrified his partner was gonna screw him.