This webinar features Pay Per Click expert David Szetela on Google’s Display Network.
In checkers, you win by jumping over your opponent, and the whole thing is pretty one-dimensional.
Chess is a whole new world. You can strike your opponent from 14 different directions. The rabbit hole is endless.
The difference between search and display is a lot like that. You’ve only got so many strategies you can employ in search, but display is super-multi-dimensional.
Let me explain what I mean. On display, you can target based on:
3. Geo Location
4. Top of page
5. Bottom of page
9. Text or Banner
13. Known areas of interest
…and that’s just off the top of my head.
Not even 10% advertisers are taking advantage of more than 3-4 of these, let alone bringing them all together smartly.
Plus Google has made a lot of recent changes and Dave Szetela has stayed abreast.
Watch the replay here:
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