Facebook Ads Success Story: 90% Cost Savings

PerryMarketing Blog26 Comments

Thomas Meloche of HomeSchoolAdvantage.com sells a software tool for accelerated learning. He budgeted $20,000 for advertising on Facebook and getting beta testers. But it only took $2,000 to get the results he wanted – 90% less than he thought.

In this interview, he gives away his $5,000 “Spaghetti Sauce” principle (and yes I agree, it really will turn into a $5,000 tip for some folks!) and talks about the difference between Google advertising and Facebook advertising:

Money / Success / Adwords vs Your Critter Brain

PerryMarketing Blog12 Comments

My team brought my attention to R.C. Peck, an independent investment advisor. I loved his analysis of the “Critter Brain” which I myself often refer to as “Lizard Brain.” It’s the part of us that’s tempted to act like an animal when we need to think clearly and act rationally.

Obama's Social Media Strategy, De-Constructed

PerryMarketing Blog6 Comments

In the last 24 months, Facebook and Twitter have gone Supernova. We now have a “Social Media Expert” almost literally on every street corner.

While everyone else was tweeting and jumping up and down and yelling about it, David Bullock went DEEP. He exhaustively catalogued of Barack Obama’s social media campaign on his hard drive. While it was happening, in real time, before it disappeared forever.