Mastermind Club member Francesco Tinti from Tuscany, Italy wrote me with this fabulous Facebook ad success story:
“Here you have a picture of a successfull FB campaign with less than 210$ investment.
With a small investment or nothing more 200$, a Facebook campaign and a soft email marketing strategy we got about 1600 fans in a Facebook Fan Page and over 250 people to the fair!
What is "80" and what is "20" for your business right now? Take my 2-minute quiz and I'll show you where you'll get the highest compound interest on your time and money!
In the fan page we integrate posts from a blog http://www.ilvinitalia.it/ and a email registration form on the left. To our fans we launch only a private message and a public message to subscribe here http://www.clubdegustatori.com/iscrizione.html.
Subcribers received in email a coupon for a free wine tasting to the fair and at their home a physical wine tasting card. Of course now subscriptions are closed and the page works as a waiting list.
Results ? Over 300 real interested people to the fair.”
Ciao, Francesco
Listen to my 7 minute interview with Francesco
[audio:http://perry-facebook.s3.amazonaws.com/2010/perry_francescotinti_m.mp3]
<- Click to see screen shots of Francesco’s Facebook account
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About the Author
Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.
He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.
4 Comments on “$200 in Facebook Ads gets 250 people to show up at a live event”
It’s important to note one point here. This was an event that was for the general public. Wine is easily consumed as is food. Because it’s a general commodity item, it’s easier to sell in a general commodity space.
A more specific item may not have the very same impact. I am not saying it’s not a great system at work. I’m just saying that it’s important to note the difference.
Sean,
You’re certainly right. Piggybacking on your comment about commodity, I think the most interesting thing about this is that FB here is being used to sell something that is a commodity. Which is hard to do. But the event de-commoditizes it.
Perry
Perry,
I’m getting more and more interested with your recent email drips and broadcasts on Facebook ads.
It may seem I’m a slow builder. I’ve been taking training for the past 2 years, and am building a website. And getting good at keyword research, in fact, have been paid a high hourly rate — at least to me — to teach another business coach for 2 hours.
I haven’t used paid ads on the internet yet, although I have looked into PPC, read your entire Google Adwords, and have been a Renaissance member for 18 months.
However, I’ve used these marketing skills on craigslist. Using bonuses and pre-qualifications and solid information and teaching skills and taking over a hundred photos and selecting the best four, I sold a flock of 10 small sheep with integrity in May for $800 in 2 days, in an area it otherwise is very hard to sell for $250-300. Prior to my training, I would have thought it impossible.
And the people who got the sheep were truly delighted, and even called me 2 weeks later with a favorable report. (I had 2 other solid interested calls before I quickly took the listing down.)
So my training is beginning to pay off.
And here is why I’m interested in Facebook ads.
When what I’m building and testing starts the cash flow, I want the option to take the proceeds and quickly scale-up.
I know Google’s a tough place. So I want to follow the leader. Good thing you’re ahead of the crowd, Perry.
And I want to thank you, Perry, for keeping me posted with all your good information. I imagine there’s other people like me, fighting disability and poor health, struggling to get a business up on a shoestring budget, and who need all the encouragement and inspiration and leadership and coaching they can get. (1/10th of the world is disabled, that’s 600,000,000 people. That’s right, six hundred million.)
That’s a huge untapped entrepreneur niche that I want to inspire by leading the way to marketing success.
So again, thank you very, very much Perry!
Congratulations on your success doing this local stuff. The world badly needs talented marketing consultants. Best to ya!