Mastermind Club member Francesco Tinti from Tuscany, Italy wrote me with this fabulous Facebook ad success story:
“Here you have a picture of a successfull FB campaign with less than 210$ investment.
With a small investment or nothing more 200$, a Facebook campaign and a soft email marketing strategy we got about 1600 fans in a Facebook Fan Page and over 250 people to the fair!
In the fan page we integrate posts from a blog http://www.ilvinitalia.it/ and a email registration form on the left. To our fans we launch only a private message and a public message to subscribe here http://www.clubdegustatori.com/iscrizione.html.
Subcribers received in email a coupon for a free wine tasting to the fair and at their home a physical wine tasting card. Of course now subscriptions are closed and the page works as a waiting list.
Results ? Over 300 real interested people to the fair.”
Listen to my 7 minute interview with Francesco[audio:http://perry-facebook.s3.amazonaws.com/2010/perry_francescotinti_m.mp3]
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