There’s a certain kind of person I call a “Go-To Guy.” If the prototype HAS to be delivered to the trade show, without fail, you send your Go-To Guy straight to the lab. He picks it up and gets on a plane and hand carries it there.
If he misses his plane, he…
I just came back from China, where a cup of green tea *normally* costs about 25 cents. That’s the price at a typical street vendor.
But at the world-famous Forbidden City in Beijing, crawling with gringo tourists, a cup of green tea costs $4.00.
Why does it cost 16X as much in the Forbidden City as it costs 3 blocks away?
Just as there’s a series of events that happen as a person comes through a physical front door of a physical store, there’s a specific set of events after the person clicks on your pay per click ad.
Tens and hundreds of thousands of new businesses and billions of dollars grew out of that explosive new development.
So it will be with Facebook ads.
But Facebook is a different animal.
