Last year Brad came from Australia to Chicago to repair a sagging business. He’d been killin’ it 4-5 years ago, he was king of his niche. But Youtube and competitors and net gnats gnawed away at his business and by 2011 he was not drinkin’ the happy juice.
Thomas Meloche of HomeSchoolAdvantage.com sells a software tool for accelerated learning. He budgeted $20,000 for advertising on Facebook and getting beta testers. But it only took $2,000 to get the results he wanted – 90% less than he thought.
In this interview, he gives away his $5,000 “Spaghetti Sauce” principle (and yes I agree, it really will turn into a $5,000 tip for some folks!) and talks about the difference between Google advertising and Facebook advertising: