Last year Brad flew from Australia to Chicago to repair a sagging business. He’d been killin’ it 4-5 years ago, king of his niche. But Youtube and competitors and net gnats gnawed away at his business and by 2011 he was not drinkin’ the happy juice.
He bit the bullet, came to an Intensive and joined Roundtable. Now he was flying to Chicago from Australia 3X per year. (BTW I’ve almost *always* had members from Australia.)
We began by redefining his niche, adding more USP’s to his toolbelt, solving more specialized, exact, painful problems.
Then we built out his traffic, brick by brick. He’d never done Display Network and we honed that until it was converting better than search.
Yesterday afternoon he told this new story about outsourcing, and the result of his massive turnaround. This is worth a quick 4-minute listen:
You can do this too!
Perry Marshall
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About the Author
Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.
He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.
5 Comments on “Roundtable Chronicles for October 4, 2012”
hello Perry, getting ready to buy your Ultimate Guide, the small budget version, and I have some questions, I have an idea for a niche market, selling important information, but what I’m writing is not an ebook, it’s not that long, maybe 20 to 25 pages or less, what should I do, create a website for this prodect, create a blog, or what, I am thinking a website or blog, then bringing in adsense, thanks JC
Jim, Adsense is worthless in a situation like yours. Information doesn’t have to be long to be valuable. Maybe you can find an even more concise way to deliver the information, maybe even an evaluation or software program.
Thank you for sharing this Perry and Brad. Very inspiring to know that this kind of freedom is possible! Can’t wait to come to an intensive myself.
There’ s no link showing up for the recording (at least not on my IPad).
Sorry. I added a link straight to the MP3.