Last year Brad flew from Australia to Chicago to repair a sagging business. He’d been killin’ it 4-5 years ago, king of his niche. But Youtube and competitors and net gnats gnawed away at his business and by 2011 he was not drinkin’ the happy juice.
We began by redefining his niche, adding more USP’s to his toolbelt, solving more specialized, exact, painful problems.
Then we built out his traffic, brick by brick. He’d never done Display Network and we honed that until it was converting better than search.
Yesterday afternoon he told this new story about outsourcing, and the result of his massive turnaround. This is worth a quick 4-minute listen:
You can do this too!
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