Letter of Desperation

PerryMarketing Blog42 Comments

This week I received a desperate letter from a 27 year old guy, a long-time customer who’s “circling the drain,” pleading for help.

I took it to my Roundtable meeting yesterday and read everyone the letter, omitting his personal details.

This triggered a wide-ranging 25 minute conversation among my Roundtable members, spanning…

Roundtable Chronicles for October 4, 2012

PerryMarketing Blog5 Comments

Last year Brad came from Australia to Chicago to repair a sagging business. He’d been killin’ it 4-5 years ago, he was king of his niche. But Youtube and competitors and net gnats gnawed away at his business and by 2011 he was not drinkin’ the happy juice.