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A fellow came for a consult. He had a booming import/export business. Before that, he’d earned his bread going to estate sales, buying books for ten cents and selling them on Amazon for ten bucks.

He strolled through my library surveyed my 1,000+ books. He examined some of the titles and saw they weren’t your typical collection of Tom Clancy novels. He said, “Your library is valuable. It’s probably worth five thousand, maybe even ten thousand dollars!”

He wasn’t a “Planet Perry” guy, he had been referred by a friend. He wasn’t a reader. So to him, books were things you bought and sold by the pound.

“Sam,” I said, “The value of my library….

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Itty bitty tip from my $12,000 Influential Writing retreat: When you finish writing, paste your text into www.perrymarshall.com/grade and count the words.

Then

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When John Paul Mendocha was competing for defense contracts, there was a guy in a V-neck sweater.

Many times there would be 30-40 people in a meeting. The man in the V-neck would always be at every one of them. He never said a word, he just quietly sat on the edge of the room and took notes.

Since John made it a point to know the names of every single person at every meeting, he began to wonder who this guy was.

He inquired. Found out…

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Watch this video – you will get a kick out of this:

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A looong time ago I wrote an email called “How Google Kicked Yahoo in the Ass.” Yahoo, as you know, is now light years behind Google.

At the time, when I wrote it, Google was…

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