I got this note from long-time Planet Perry member and copywriter Nick Neilson. Nick always asks great questions:
In the software company I’ve started, I was torn between re-learning to code or hiring it out. I learned to code several years ago, but I’ve never been great at it. No doubt, there are middle school kids that can code circles around me. But I do know the theory of OOP and have the capacity to pick it back up.
I had a choice – do I maximize my existing strengths and stick with the marketing (my inner Dan Kennedy is screaming this at me) or do I expand my understanding of mathematics and technical understanding of my product (a perhaps malformed version of my inner Perry is gently persuading.)