After about 20 minutes the other marketing guy at the table says, "Perry, you sure are quiet over there. What do you think?"
Uh-oh. He asked, and I just couldn't stop myself. Our happy little dinner meeting (complete with scalloped potatoes, chicken cacciatore and blueberry pie a la mode) suddenly experienced an abrupt change of direction.
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Last September I held my now-famous "Autoresponder Seminar" in Chicago, which as it turns out, was only days before the stock market went into free fall:
Here's a video from the very first 10 minutes of the seminar, talking about "Let's say a bunch of big banks and stuff start going out of business and let's say people are getting on TV on a presidential debate and they're saying, "This is the worst thing since the depression!"
I go on to talk about how online marketers will go on to survive and thrive:
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Do you have a sales page that's not doing as well as it was a year ago?
In my professional opinion, even a sizzling sales letter written by a pro copywriter only packs 25-50% of the punch that you actually need to get the job done.
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Last week I made a mistake.
I let a promotion go out the door without full vetting the details and making sure all the t's were crossed and i's dotted. I caught some heat and deservedly so. We rushed something and it blew up on us.
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On April 15 my wife contacted our accountant to make sure he'd remembered to file an extension for our taxes.
Three days later she got an email back from him that said, "Yes, I did file the extension, and of course I went home at 6pm on April 15."
An accountant who goes home at 6pm on tax day?
Are you kidding me?
That sounds like a punch line to some kind of stupid joke.
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