Vital Info on Negative Keywords! Tuesday 4/28, 11am Central
Negative keywords are one of the most overlooked factors of success in Pay Per Click.
If your ads are well-written, you may not get much garbage TRAFFIC.
However, you may still get LOTS of garbage *searches*. People who have no business seeing your ads see them anyway. Most advertisers never visualize how much this is going on, every single day.
Many folks think it doesn’t matter. After all, this is Pay Per Click. If they don’t click, you don’t pay, right?
Wrong.
Because in the end, what you pay for on Google is still impressions. Garbage impressions hurt your Click Thru Rate and force you to pay more for every click.
If you have good ads, the quickest, easiest way to improve your Click Thru Rate is to get rid of that 10% of garbage impressions. Your CTR will instantly go up and you can cut your ad spend overnight.
Epiar, “The Negative Keyword Company”, has turned negative keywords into an art form. On Tuesday April 28 at 11am CENTRAL Time (Noon Eastern / 9am Pacific / 16:00 GMT) they will be doing a webinar with me on how to do this right.
Because in the end, what you pay for on Google is still impressions. Garbage impressions hurt your Click Thru Rate and force you to pay more for every click.
If you have good ads, the quickest, easiest way to improve your Click Thru Rate is to get rid of that 10% of garbage impressions. Your CTR will instantly go up and you can cut your ad spend overnight.
Epiar, “The Negative Keyword Company”, has turned negative keywords into an art form. On Tuesday at 11am CENTRAL Time (Noon Eastern / 9am Pacific / 16:00 GMT) they will be doing a webinar with me on how to do this right.
https://www2.gotomeeting.com/register/900538715
-If you can’t make the live event, recordings of this event will be available TO RENAISSANCE CLUB MEMBERS ONLY. Live or Memorex, go ahead and register now and you’ll get the information. To sign up for R-Club, go to http://www.perrymarshall.com/club/
Talk to you Tuesday!
Perry Marshall
P.S.: This has never been more important, as Google, presumably to increase their revenues during the recession, has “opened the kimono” on their threshold for broad match keywords. Always sleep with one eye open.
About the Author
Entrepreneur Magazine says: "Perry Marshall is the #1 author and world's most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in Adwords stupidity tax."
He is referenced across the Internet and by The Washington Post, USA Today, and the Chicago Tribune.
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