You and I and three others will sit down together in Hong Kong and force your website to overcome every obstacle that’s been freezing, restraining, FRUSTRATING you.

We’re going to fix it, change it around, look at every detail of your marketing plan & sales funnel, and at the end of 48 hours you’ll be rolling out a glistening new, brushed up, thoroughly brainstormed, kick-ass sales machine.

One that’s already been proven (within the 48 hours we’re together) to bring in more traffic and increase sales.

Hong Kong Intensive, December 16-17, 2011

Dear Online Marketing Professional:

Before I tell you about the 2-day, 4-man workshop I’m hosting in Hong Kong this December, I’d like you to hear from Mark Ingles, a 28 year-old guy who came from sunny Florida to my class in f-r-e-e-z-i-n-g Chicago one January for this same workshop. It was about 15 degrees here. (Yes, he’s insane just like the rest of us. Fortunately Hong Kong is a lot warmer in December and January than Chicago!)

But it’s hard to argue with success:

“In January, my business partner and I flew from warm, sunny Florida to meet Perry and 4 other AdWords marketers in snowy, windy Chicago. As soon as we arrived, I knew we were in for a treat. We were surrounded by the best marketing wisdom of the last 100 years on Perry’s bookshelves, and we had some razor-sharp marketers as other students. It was an amazing experience to spend 4 uninterrupted hours picking apart my marketing campaigns. It wasn’t just Google, but everything to do with taking my business from ordinary to extraordinary.

I’d been trying to make the content network profitable since it came out, and for 4 years, I couldn’t make it work. Within the first few minutes of the session, Perry gave me concise, detailed steps on how to make it work. After that, I learned how to stop leaving 80% of the money on the table in my market. Lastly, I took away a few more “golden nuggets” of info. Any single one of those would have made the trip worthwhile.

Over those two days, I listened to the other members in the session and was able to relate their experiences to mine in a sort of mini-mastermind. Even though our businesses were completely unrelated, it’s amazing how I could apply things they were doing to what I needed to do.

“Knocking Myself Off”

One of the best pieces of advice I got was how to knock myself off.

My existing site was making money selling using a certain USP about printing. The average CPC was around $1.80. My cost/lead was around $40. (Initially, my cost per lead was around $180, but that was before Perry’s help.)

2 and a half weeks ago I launched another site with a different USP. To my shock and horror, my average CPC was around $7.50 for the same keywords and a “keyword rich” landing page.

Then I remembered something Perry said about being in position 1: Google (well, really the market) doesn’t like a lot of change. It favors stability. Now I wasn’t trying to be in position 1. I was actually shooting for position 8 so I could be on the first page.

But it made sense. Positions 1-12 or so are usually the same advertisers, so Google made it harder for me to break into the group. Once I realized this, I was really excited. I knew once I got “over the hump” it’d be even more difficult to dislodge me from the first page.

Now 2 weeks later, my average bid price is down to around $2.20. My sales have gone from 0 to just over $3000 a day. Most importantly, this new site is making money.

Finally, my biggest takeaway was something I got from testing different URLs. I’ve found a new USP for my next “knockoff” site that will allow me to sell at SUBSTANTIALLY higher prices than ever before. Hopefully I can get that launched in the next 2 weeks.”

-Mark Ingles, St. Petersburg, FL

It’s one thing to read books and e-books, to listen to CD’s and MP3?s and teleconferences… or even attend live seminars and hear people talk about winning marketing strategies.

It’s an altogether different experience to sit
down with a world-class pro and just do it.
On your project, not somebody else’s.

Which is why I’m inviting you to come visit me in Hong Kong this December and spend a couple of days with me. You and I will roll up our sleeves and work together. Before you go home, your website, your sales process, your Google Ad campaigns, and your marketing strategy are going to be measurably, demonstrably superior.

I’ve cleared a slot on my calendar: Hong Kong, December 16-17 2011

I’m taking a team of four people who will come to a special location in Hong Kong and get personal help from me. You and three other entrepreneurs (no more than that) will get together here and I’ll help each of you – and you’ll help each other – execute and perfect your sales and marketing.

I’m limiting the team to 4. Three others, plus yourself (a spouse or a partner is OK too) – a very small group. Small enough that I will have plenty of time to sit down with you personally and physically help you with your stuff. And, because it’s a small group, it has all the advantages of small group interaction: More minds focused on problem solving, more ideas, more inspiration.

We’ll meet for two days, 9am to 4pm each day. We’ll hone in on anything you want to talk about. We’ll work on any project you bring with you. We’ll do keyword research, build your AdWords campaigns, craft sizzling copy, write emails and autoresponders, set up testing and tracking systems, orchestrate big-picture plans… whatever it is that you need to move ahead at maximum speed, so that this coming year is a killer year for your business.

You get to share this experience with three other online entrepreneurs. Not run-of-the-mill wannabes, but top 1% performers. You’ll get inspiration from what they’re doing, from their experience, from the questions they ask. In just 48 hours you’ll acquire a much deeper understanding of successful online marketing strategies.

You cannot easily obtain this kind of expertise at any price. I’ve been paid as much as $5,000 to write a single email message, and I don’t offer my services as a freelance-copywriter at all. I haven’t done AdWords campaign management for outside customers since 2004 and right now my time bills at $725 per hour. I’ve got the qualifications to help you move your biz forward.

Now that I think about it, I can’t really think of anyone else who’s doing this. There’s just no substitute for getting this kind of help, in person, from a world-class practitioner.

I’ve been on the inside of literally hundreds of successful online businesses and I know what makes ‘em tick. I know their idiosyncrasies, I know the odd success signals to look out for and I know the hidden pitfalls. Two days with me can change your life and your business. The confidence boost you get from this alone could make the difference, all by itself.

This is What You Get When You Come to
the Hong Kong Intensive:

• 2 days with me and 3 other entrepreneurs
• For 1/2 day the entire group will be exclusively focused on YOUR business
• Access to a Personal AdWords Coaching 12 Week Session (“Bobsled Run”) included at no extra charge. Your personal coaching calls will be with me.
• The Bobsled Run is a wholesale fine-tuning of your Google campaigns, your landing pages, your sales process, and your emails, autoresponders and follow-up systems. Members commonly increase their businesses 10% to 100% in 12 weeks.
• Between the 4 Man Intensive and the 3 month Personal Coaching “Bobsled Run” (which is currently in progress), we will re-engineer your business from the inside out
• You get three follow up phone calls with me, plus you participate in three team action groups. You have months of support following the Intensive, so this isn’t just a “2 day seminar.” This combined with Bobsled Run and my personal help in 2012 keeps you on track.
• At the intensive you will probably get your greatest discoveries from listening to the other members’ hot seats.

“Why Should I Be In YOUR Mentoring Group
Instead Of Anybody Else’s?”

My students collectively generate over a billion clicks a month. There’s probably not a single person surfing the Internet who hasn’t seen an ad I helped someone write. I’m literally one of the most influential people on the web today. I’ve taught more than 300,000 people how to improve their AdWords results, and if you understand the 80/20 rule, that’s almost everybody that matters.

Once I was going to be in Mountain View, California and I called Google to see if I could stop by and visit with somebody. Left a voice mail message. An hour later, got a call back with an appointment already booked with senior AdWords management. They know me too. (From time to time I’ve even noticed them bidding on my name.)

AdWords is the biggest thing in advertising today (you know that already) but what’s most important to you is this:

It attracts the hottest new opportunities, and sharpest entrepreneurs in the world. That’s why my coaching groups are a magnet for extraordinary talent and that’s why Roundtable meetings are so much fun. You’re in the company of the very best and brightest, the best experts in their respective fields.

The Ultimate Guide to Google AdWords (my brick-and-mortar bookstore book, published by Entrepreneur Press) is consistently one of the top 10 marketing and advertising books on Amazon and is also the #1 book title on Google advertising.

As of today there are 80,100 references to me and my work on the Internet:

At seminars and conferences around the world I’ve shared the stage with Les Brown, Zig Ziglar, Harvey McKay, Dan Kennedy, Gary Halbert, Ken McCarthy and Jay Abraham. I’m one of the most influential people in Affiliate Marketing, even though I don’t talk about it a great deal. (I’ve got over 10,000 affiliates myself).

My first-ever seminar had 300 people in attendance and I gave away almost two hundred Apple MacBook Pro notebook computers. I’ve consulted in over 200 different industries, from restaurants to psychotherapy, from cosmetic surgery to hi-tech manufacturing. I’ve seen some of the strangest and most unusual businesses, and my site is overflowing with testimonials.

I don’t really talk about this much, but I’m the only “Internet Guru” who owns a topic. There’s not one single copywriting expert who’s head and shoulders above all the rest. Or SEO expert. Or Affiliate marketing expert. Or email marketing expert. Or whatever. But there is one AdWords specialist who stands apart. (We’re coming on strong for Facebook advertising, too. My Facebook book is currently the best selling title on the topic of Facebook ads.)

And it’s not like the landscape isn’t littered with would-be AdWords and PPC experts. Some of them are actually worth listening to. But the reason I’m positioned so well is: I know positioning. I know copywriting. And testing and tracking. And publicity. And speaking and Joint Ventures. And offline marketing, even print advertising and direct mail. I’m no one-trick pony. I’m successful because I practice what I preach in all these different areas.

Do You Know What This Symbol Is?

This is the Chinese symbol for crisis.

The character on the left means danger.

The character on the right means opportunity.

Understand this: Regardless of what next month, next year, or next decade may bring – regardless of what Google cooks up, or what kind of stupid SPAM legislation comes down the pipe (it will), or the economy – it’s all got huge upside potential IF you know what to do when it happens. IF you’re well advised. IF you’re agile, IF your success is built on sound principles and not mere flash-in-the-pan techniques.

In the Great Depression,
The Money Didn’t Just “Vanish”

When the great depression hit – which, as you’ll remember, had been preceded by an exuberant season of prosperity – all the money that ‘disappeared’ didn’t really disappear. It had to go somewhere, did it not?

It most certainly did.

During the Great Depression, Lawrence Gelb wrangled a free write up on the Chicago American, which sold out his first batch of product. Then he wrangled credit from a bottle manufacturer. Gave credit to wholesalers so they could put products in beauty stores on credit… Sold the resulting company, Clairol (ever heard of them?) for $22.5 million in 1959. That’s over $100 million in today’s dollars.

The Chock Full ‘O Nuts founder sold candy on a street corner, but then switched to coffee when a nearby drug store complained, and grew to become a major coffee brand. Good Humor was founded as an attempt to expand ice cream sales by delivering the product to neighborhoods.

In the Great Depression, most people fell behind, but others prospered enormously.

It always works that way, you know. Vast fields of opportunity lie before you, and in the absence of any impending doom, the immediate challenge is to put as much money in your bank account as you possibly can, as fast as you can.

In all my products, I’ve equipped you to the best of my ability with the basic technical skills to succeed online. Now don’t worry if you haven’t integrated every step of that system; merely reviewing the CD’s and recordings of our calls once more, and consulting conversations, will begin to allow you to make profound changes in the way you bring in new business.

Is There A Magic-Wand That Will Guarantee Your Success?

Of course not. But you do have two enormous assets, which I know you are only beginning to fully profit from: First, in all the history of the world you are a totally unique individual. Unique fingerprints, unique passions and interests and talent zones.

Second, you have a unique history of experiences – a vast encyclopedia of people, places, events, successes and failures.

You have unique roles to play – husband or wife, son or daughter, friend, employer, teacher, parent, advisor. You have hopes and fears and blind spots and aspirations like all of us, and you know there are steps you can take to become even more successful, however you personally define success.

So what am I looking for in members of this coaching program?

I want people who:

• Are givers and not just takers. People who positively contribute to group discussions, who desire to help others and derive personal satisfaction by doing so.
• Love the exhilaration of the hunt, the joy of challenge, the risk of failure and the thrill of success.
• Steadily implement ideas and changes between each meeting and personally embrace Kaizen, continuous improvement.
• Genuinely appreciate corrective advice from others. There’s an old Jewish proverb that says, “Correct a fool and he will hate you; instruct a wise man and he will be still wiser.” When I joined Carlton’s Insider’s Club in 2002, I told him: “John, give it to me straight, no sugar coating.” After he sent back the first critique, I asked if there was anything else. He said “Well, yes…” and beat me up some more.Made me rewrite the whole thing. Some people really don’t want that! But I expect that from my peers and mentors. And I want Roundtable members who also want that from their peers and mentors.
• People who are not “whiners” and do not introduce negative-energy into the group. In the exceedingly unlikely instance where someone is a problem, I’ll ask that person to leave; it’s just better for everyone that way.
• Maintain confidentiality. Keep private information private, and don’t “steal” opportunities from others. We’re going to be discussing confidential matters in the group, and everyone needs to be confident their information will be kept safe.

There’s only one caveat: I won’t know the exact date of the event until about 3 weeks before I come. That’s because we have to get a travel OK from the Chinese adoption office. So I’m asking you to grant us some time flexibility. I’ll let you know as soon as I have a date and we’ll make it a fantastic event together.

One more thing: In addition to the four primary participants, I am also accepting four observers at half price ($3750). Observers get to actively participate in the entire experience; we just don’t examine your business if you’re an observer.

You’ll make HUGE discoveries just watching other peoples’ business get taken apart and put back together. I believe this will be one of the most memorable experiences of your business life.

As you can imagine, demand for this unique four man, hosted in my suite in Hong Kong is going to be a once in a lifetime opportunity.
I expect demand to be very high. However, I’ll only have 4 main participants and 4 observer seats.

Since demand is expected to be high, I am doing something a bit different this time

As with all my 4 man intensives, you will need to apply. The next step is, you’ll receive a 30 minute call with Matthew Gillogly. Matt is an incredibly sharp marketer and my customers rave about his phone consults. I consider him my equal.

The purpose of this call is two fold. One, to give you insight into your business immediately and define precisely what you want to discuss during your 4-man time slot.

Second, to make sure you are a fit.

• If you are accepted the $100 is applied to your fee.
• If you are not accepted, then we return the $100, but you have a mini marketing plan to go implement.

This will ensure that (1) every applicant gets huge value, even if you are not accepted. And (2) the quality of participants is extremely high. Because the other people in the room affect your experience just as much as I do.

After you apply, my staff will be in touch with you:

See you in Hong Kong December 16-17, 2011!

Perry Marshall