Grooving in the Über-Productive Zone
This is so funny….yesterday was day 2 of Roundtable meetings in Puerto Rico (my high-level mastermind group) and member John Timur told us about his Über-Productive work spot:
“I set up an office in the men's room – in the extra-large handicapped stall with a desk inside with a computer on it. When I need to really get stuff done I go down there, put on my shotgun-shooting earmuffs and block out all the other sounds of the men's room. And get tons of work accomplished.”
He's cranking, too. Biz is up 30% since last March and having just seen his latest salvo, his competitors are really gonna start feeling it this spring.
There are three kinds of work that you do:
1) $10/hour work – stuff like mailing letters and answering trivial emails and making coffee and filling your gas tank and cleaning your desk and making copies and running errands.
(Yuck. A BAD day is a day spent doing all that and nothing else.)
2) $100/hour work – talking to customers on the phone, answering important email, fixing stuff on your website, researching new products; delegating.
3) $1000/hour work – strategic planning and prioritizing vital tasks; writing persuasive copy; split testing elements in your Google campaigns and website; refining your Unique Selling Proposition; automating your business; developing customer follow-up; nurturing important relationships; actively sharpening your gifted skills.
Your first job is to do as little of #1 as humanly possible, finding any way possible to have others do it.
Your next job is to make sure you get at least a few hours of dedicated $1000/hour work finished every single week; that #2 does not cheat #3.
If you act like your time is worth $1000/hour, sooner or later reality will catch up. But you must be ruthless about it. This will offend other people but you must not let their immaturity or petty demands stand in your way.
Today we had such the interesting mix of businesses: A press distribution service, a data storage/backup firm; Customer Relationship Management software; a marketing consulting firm; a hypnosis expert; CAD software; Real Estate trainer; T-Shirt company, and a Hydrogen fuel modification company.
Brian Marcuzzo said, “Even though everyone is in a different business, EVERYTHING we talk about applies.” And though he had a million and one things to do, said it was well worth the days taken out of his schedule.
Back to the Über-Productive zone: Very, very little of what you do ON THE INTERNET is ever $1000/hour work. At best it's probably $100/hour and a lot of it is NEGATIVE $10 per hour. You must not let the time vampires get the best of you.
Your most productive time probably starts with a pen and a yellow pad of paper – far away from your computer – where you plan your work before you work your plan.
Once you have habits, structure and technology in place that puts you in the $1000/hour zone at least 1 day a week, the pressure comes off and the Uber Productive zone becomes a jet stream of doing your own special magic every day. It's not work anymore, it's a joy.
Perry Marshall
P.S.: This month I'll be announcing the most revolutionary program I've ever conceived. Stay tuned.
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Brilliant: The $1000/hour zone.
Even if you can't budget enough people to handle the $10/hour, it sounds like, if the business can live without it for a while, then better to just skip it.
From the "Some people are just too sensitive department" – we received the following support ticket yesterday:
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Personally I take this as an indicator of how difficult it is for some entrepreneurs to find a quiet place to get their work done :^>
Perry Marshall
My private office is a former doctor's office (hence the handicapped access), and I am the only male who works there (probably another issue to gripe about by somebody. It IS what it is.
As tempting as it is to reply further, I have bigger fish to fry. You can't have a battle of wits with the unarmed. You can un-wad your panties now…
Back to my $1,000 / hr. work!
Great point to make about the $10 an hour (garbage) that we occupy ourselves with. Sometimes it makes us feel good to just be busy but we realize that this will keep us where we are and not moving forward to the direction that we truly have for ourselves.
My brother was at the event and while he isn't back he said it was just amazing! Next time we will both be at the event doing our $1,000 an hour work with the group.
The comment about it being in poor taste is hilarious. Missing the point of the post entirely.
Gotta get back to the big $$$$ work.
Re-reading this today, because I knew I needed a kick in the you-know-where…
…but the "plan your work and work your plan" raised the MLM-radar. Just sayin'.