Just got off the phone with one of my Roundtable members in the UK, discussing economic uncertainty. She says, “A client who had committed to a £200,000 project suddenly chopped it down to a fraction of the size because of budget cuts.”
“They asked if they could rush the remaining scraps of the project through right away so they could squeeze it in before the end of their fiscal quarter.”
A lot of folks are struggling to orient themselves. Clarity, focus and courage have never been more prized than they are at this moment.
Welcome to the tunnel of chaos.
For this reason I’ve arranged to have corporate turnaround expert John Paul Mendocha join me on a teleseminar Thursday July 29 at 3:00pm London UK Time. This is our Economic Turnaround Teleseminar, focused on a narrow range of actions you can take right now to generate cash this week and move to higher ground.
John has stared down many a freight train. John is THE guy CEO’s call when the ship is sinking and even the rats are jumping over the side and fleeing to safety. He has transformed dozens of failing companies to high profitability and market dominance in 3-18 months. His toolbelt is full of fast-action tactics. On this call we will deliver one hour of sharply honed, focused advice on how to make your sales go UP while everyone else panics.
Time: Thursday July 29 at 3:00pm London UK Time. (14:00 GMT, 10:00am US Eastern Time, 9:00am US Central Time, 7:00am Pacific time, 12:00am July 30 Sydney Australia time).
Phone: (+1) 212-990-8000
Pin: 7733#
Perry Marshall
P.S.: Everyone who registers for my September UK seminar (www.perrymarshall.com/uk) can join me for a 2nd hour on a private conference line immediately following this call. I will personally answer ANY question you have about any aspect of your business or turnaround strategy. There will only be a small number of people on this 2nd call so you will get personal attention.
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About the Author
Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.
He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.
One Comment on “Thursday: Euro Economic Turnaround Teleseminar”
HI again,
I had a client do this to me the other day – from a quote I made in March (!) – less than a quarter of the work for a measly sum. I told her that as a result of not having much work in March (partly due to her behaviour) I had put my prices up.
The most surprising thing happened: I got better quality clients who are far more appreciative of the work I do for them. Good clients are worth a lot in my business and it is my aim to please every last one of them, even if it means taking a day out to go back and make sure that everything is just right for them.
Thanks as ever for all your thoughts! Gemma