Allan Gardyne has been doing affiliate marketing almost as long as the term “affiliate marketing” has even existed so I was elated by his recent review of my Ultimate Guide to Google AdWords:

• There’s a fascinating chapter – Chapter 16 – on how to use social media indirectly – especially Facebook – to do your market research and produce a treasure trove of insights about what your customers really want. (These tactics could also be used by affiliates looking for ideas for “money pages” – pages that generate revenue because they hit the spot exactly, targeting problems that are crying out to be solved right now.) For canny affiliates, that chapter alone is worth many times the price of this book.

• While Perry loves Google AdWords, he warns you that “the most dangerous number in any business is one”. One traffic source, one advertising medium, one product, one star salesman, one means of communicating with customers, one critical business partner, one bank account, one merchant.(If we apply that to affiliate marketing, you wouldn’t want just one niche, one affiliate network, or one web host.)When all you have is one, “somebody can kill you dead”. So Perry wants to teach you how to perfect your sales funnel so you can affordably buy traffic from all kinds of places, not just Google. He gives you valuable insights into creating landing pages that sell, and doing email marketing with verve. (You’ll love the email marketing case studies. Perry is superb at personality marketing.)He says: “Real success is seldom achieved from a one-time sale. It has more to do with your ability to win a loyal customer who buys and buys again.”That’s a key message. That’s what he’s aiming to help you achieve.

• Tip No. 9: “Do not look like, taste like, or smell like an affiliate – even if you are an affiliate.” Essential reading for every affiliate.

And biased though I am, I encourage you to heed Allan’s last bit of advice:

“Make sure you follow the link on the inside back cover and download the bonuses Perry provides. The bonuses alone are worth a LOT more than the modest price of this instruction guide.”

Indeed. We put a lot of effort into those extra bonuses.

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 Greg Canty from Fuzion also wrote us a review. I like the elderly couple joke at the beginning of his article, he rightly points out that if you’re not easily found on Google… you don’t exist. Because even people who can’t spell Google use Google to research their purchases.

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.