Allan Gardyne has been doing affiliate marketing almost as long as the term “affiliate marketing” has even existed so I was elated by his recent review of my Ultimate Guide to Google AdWords:
How committed are you??? Seriously.
I’ve worked up-close and in-person with many hundreds of entrepreneurs, serial entrepreneurs and millionaires.
I advised Clate Mask, president of InfusionSoft, when all he had was three guys in a room writing custom software for anybody who would give them money. Now he’s doing well over ten million dollars a year.
I coached Jeff Hughes, founder of Sterling Satellite and Rocket Clicks, when he was an attorney doing affiliate marketing on the side and LOSING $15,000 per month. Now he is also doing well over ten million dollars a year.
And so it goes with all kinds of people –
The Death of Affiliate Marketing on Google
Yesterday on a teleconference Amit Mehta announced the death of affiliate marketing as we know it, on Google. (MP3 is available to R-Club members.)
The days of “thin affiliates” brokering clicks on the Big G are over.
Facebook, Twitter, Affiliate Marketing and Jazz Improvisaton
Ed Dale and his colleagues have an online radio show called “Internet Marketing This Week” and I was a guest on that show.
We had a fantastic conversation. After asome AdWords tips, we got into a fascinating exploration of:
-Comparisons between Affiliate marketing and real estate brokers and developers. Powerful analogy that shows you exactly where to go and how to escape the tightening noose that many affiliates find themselves in
-Why Ed Dale dumped 5000 “friends” on Facebook and why I think he did the right thing
-The difference between Facebook advertising and all other media
-The Wild West of Twitter
-The difference between Web 1.0 and Web 2.0, why 1.0 will never go away and why 2.0 is often a conspiracy of distraction
-Social Media through an 80/20 lens