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Dan Kennedy once said, “Speaking is not a profession. It’s media.” He defined “profession” as something where you pay your dues, develop a reputation, and then make $100,000 plus per year without busting your ass. That’s what a profession is. If you agree with that definition (and I do), then speaking isn’t a profession because you have to hop on … Read More

There are three levels of education and learning. The first is facts and memorization. It’s the kind of education you get from a teacher who thinks that history is about places and dates. That’s the lowest form of learning, and its not really very useful. The second is formulas and logic. It’s helpful to an extent, but it’s usually theoretical. … Read More

Listen up, because I’m about to explain one of the most important, most fundamental realities of economics. The simple truth that I’m about to explain changed the way I see everything, after I discovered it. People in poor countries are often told that America became successful by stealing from them. Political liberals usually look at the world as a pie … Read More

Always yearning to “see around the corner,” long-time Planet Perry member Ben Gorelick posted this in our private Mastermind Forum: “Hey everyone, – At my mountain guide training school, a year ago, about 45% of our traffic was from mobile. It’s more than 80% now. – Facebook (especially) and apps/aggregators, Apple News are changing the way people find and view … Read More

When you relax and show your company’s true personality to the world, people read between the lines and you communicate with them on multiple levels. You magnetically attract like-minded people. The name of the game here is not so much being flamboyant, or controversial, or Big-Ass (as in Big-Ass Fans). The name of the game is being real. Being human. … Read More

In the past I’ve written quite a bit about Big-Ass Fans… a company that stands out in a boring marketplace. In the early days Big-Ass fans had a Rants & Raves section on their website where they used to post comments they got on their Big-Ass marketing. Here’s a sampling from back in those days: As a professional organization, we … Read More

How to create Business-To-Business Headlines from a Women’s Magazine by stealing ideas from the most competitive environment in publishing: The Grocery Store Checkout Lane. Just take the below Formulas and use the examples to come up with some Excellent & Alternative Headlines you can create for your company – by swiping theirs: Formula: The New  _____ that ____ will _____ for … Read More

Right now as I write, I’m sitting in an automobile dealership, waiting for a repair on my van to be completed. And I’m watching Oprah. Oprah’s net worth is something in the vicinity of $3 Billion (with a B), and considering that she doesn’t really even think of herself as a business person (see her interview in Forbes from a … Read More

Ever heard the old proverb? “Nobody on their death bed ever said, I wish I’d spent more time in the office.” It’s guilt-inducement for people who “work too hard.” Often by people who don’t work hard enough. So you’ll go to more soccer games and stuff like that. My dad died when I was 17. It was cancer, so there … Read More