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Most sales managers are empire builders. Most corporate people are empire builders. But it’s a shocking experience when the empire comes crumbling down because it was built on a pile of false premises. Look at Wall Street – posers get exposed every day. The economy tanks and everyone’s caught with their pants down. Why does it happen? It’s not because … Read More

My brother was living in China, and when this story took place I had been hoping to pay him a 2nd visit for quite some time. Laura and I had talked about taking our six year old daughter Tannah there, as it would be a tremendous learning experience for her. We had started talking to her about this trip a … Read More

  AKA: A Rarely Discussed “Secret Weapon” Wielded by All True Masters of Every Discipline Phil Alexander, who’s on my advisory board (not the guy in the picture), has one of the largest collections of rare marketing and advertising books in the world. If there’s a “historian” of the Information Marketing business, he’s it. People routinely pay Phil hundreds of … Read More

Terence Dove from the UK sent me this email: To: Perry Marshall From: Terence Dove Re: The Curse of Perry Marshall Perry, your marketing system is great and everything but have you ever thought of how you can mess people’s heads up!!!!!! Advertising is everywhere, most people ignore most of it and can get on with their day. I used … Read More

If you were to raise your prices 20% tomorrow and not lose any customers, what would happen to your profit margins? If you make a 10% profit margin now, you’d be making 25% tomorrow morning. On the other hand, if you cut your prices 20%, you’d be sending out dollar bills with every order. Which is a very simple way … Read More

It’s been a while I know, but try to think back to 1992 (or ask someone that can remember), coffee was a 65 cent item that came in a Styrofoam cup. It tasted like Folgers and there was nothing romantic about it. But some people got all jazzed up about coffee and said, “Hey, if someone were to have a … Read More

I got an email from Eric Hauk, president of Bodacion Technologies in Barrington, Illinois. Before I relate his story, let me explain. Eric’s company makes “hack proof” web servers – servers that do not have any of the usual security holes that Windows, Linux, and Unix machines have. We’d just done a fast start phone consultation, and the strategy I … Read More