Double your fees My copywriter, John Fancher, makes about 30 times as much money as a consultant than he did 10 years ago when he first started working with me doing a few emails here and there. Not a bad income trajectory. How did he increase his income so dramatically? Well, about every two years, I’d send him an email … Read More
5-Days to Greater Consulting Success: Day 2
How to Dominate Your Niche by Finding the Best Clients There’s a temptation when you’re just starting out to accept any client who can fog a mirror. Don’t fall into that trap. You may never dig out. Why Disqualifying Clients is More Important than Selling to Them Sales guru John Paul Mendocha tells a story… “There’s these two woodsmen and … Read More
5-Days to Greater Consulting Success: Day 1
How Do I Find More Clients? Let’s get this one out of the way first since it’s the number one question I get from new consultants. Actually, it’s the number one question I get from old consultants too. That shouldn’t be. If you’ve been in the consulting game for a while and your number one concern is finding more clients, … Read More
The One True Way to Become a Marketing Genius
There are a ton of gurus, books, courses, seminars, coaching programs etc. for marketers, all of them claiming to make you a genius, to deliver the All Pervasive, Hidden Secrets of the Marketing Universe. A few of them are actually good. And I only endorse people whom I can fully recommend as head and shoulders above the rest of the … Read More
Rack the Shotgun to Disqualify or Identify Leads
After four years of working the Vegas strip as a professional gambler, John Paul Mendocha was sitting in a restaurant booth with a couple of his gambling buddies. The other two were having an argument: “Yes, you will.” “No, I won’t.” “Yes, you will.” “No, I won’t.” Out came a Glock. The guy planted the barrel on the other guy’s … Read More
Rack the Shotgun: ELIMINATE and focus on who’s left
At age 17, my friend and colleague John Paul Mendocha dropped out of high school, hitchhiked to Vegas, and hustled for four years as a professional gambler. Every day, 50,000 people were showing up in Sin City expecting to go home with some loot. John resolved to do his very best to ensure that the city lived up to its … Read More
Narrow Your Sales Focus & DITCH THE GUILT
Some people persuade best by writing. Others sell with pictures. Some sell their ability to adhere best practices; others by astounding customers with originality and ingenuity. Some pluck heartstrings; others deliver cold, hard facts. It is exceedingly rare for one person to be able to successfully cover all marketing techniques or bases — even in a small company in a … Read More
Information Entropy: The Slobbering, Insatiable Monster Devouring the Info Marketing Biz
You remember entropy from high school science class, right? Entropy is the fact that your teenager’s room descends into chaos twelve nanoseconds after it gets cleaned. Entropy is how fast things decay. It’s a physical law of nature. But today it also applies to the value of information. Information is worth a lot of money before someone has it. And … Read More
Right Side of Google – Amputated
Google just hacked off the right side of search results. This signals a sea-change in Pay Per Click advertising. This latest move by Google is just the tip of the iceberg. There is much, much more. The four trainings have been recorded and you can still sign up! This training is with James & Joseph Bridges who manage as … Read More
Right Side of Google for Consultants
If you’re a consultant, Google just handed you a big, giant strawberry. The right-side amputation of Google AdWords just ratcheted UP the competition on Google Search. Making consultants all the more necessary. If you’re a consultant – AND if you’re up on this latest change – the world’s your oyster. It’s never been easier to get clients, or help them … Read More