Joe Sugarmans’s company JS&A was a forerunner of gadget stores and gadget catalogs like Brookstone and Sharper Image. In this MP3 recording, Joe tells the story of the snowstorm that shut down Chicago, which then triggered Uncle Sam to almost shut down his company:
Shanty Town vs. Sold Rock: How to escape the internet typhoon
70-90% of what you learn in Bobsled Run will STILL be true in five years. How do I know that? Because 70-90% of what my students learned in Bobsled Run 5 years ago is still true today! I have so many students whose businesses have steadily grown since ’05 or ’08 or ’10 or whenever they took Bobsled. It takes … Read More
A little vacation before we hit the books + Planet Perry Scavenger Hunt
In the Marshall house we have a tradition: When the kids turn 8, they get to go with mom or dad anywhere they want in the world.
Z-Man chose Machu Picchu.
Bryan Todd on Right Angle Marketing with Facebook
VIDEO: Bryan explains how running a “Profile Report” with Facebook can help to better target your marketing messages.
Easier Google AdWords Conversion Tracking for Offline Sales
Which keywords brought you “tire kicker” leads? And which ones landed you $100,000 contracts? If there’s a telephone involved (as there always is with a $100,000 contract, and often a $1,000 sale) it’s pretty murky. Well now it’s much easier to find out. Google AdWords now allows you to “connect the dots” and track offline conversions, with an easy tool. … Read More
One Way Facebook Advertising Differs from Google AdWords
Video: Bryan Todd asks, “Why on earth am I being shown ads for the Wizard of Oz?”, in his Facebook account. This is one way that Facebook Advertising is very different from Google AdWords’ Content Network.
The ONE thing there is NOT an abundant supply of
From Richard Koch’s new book The 80/20 Manager:
“What is scarce is rewarded.
Hard work is not scarce. Long hours, sadly, are commonplace. Loyalty to an organization is neither scarce, nor, regrettably, reciprocated.
Business school degrees are almost ubiquitous. The…
My very best students say this a LOT
This just in from a long-time Planet Perry student, Marylin Adamson, director of EveryStudent.com:
“Last week I came to the realization that of all the marketing people I’ve read, subscribed to, watched…they really are white noise for me. My inbox was full every day with stuff to read, watch, act on, and eventually all it did was stress me out, feeling I couldn’t possibly do it all…YouTube, Twitter, Pinterest, etc.
“And it did not take long for me to realize that you are the only one who has, and consistently, has had an enormous impact on EveryStudent.com’s effectiveness.
Why What YOU Do As An Entrepreneur Matters A LOT
Video: “A trip to Nairobi, Kenya gave me a stunning insight about entrepreneurs and made me realize how important our job is in the world.” ~ Perry Marshall
FAST way to make money with Facebook Ads
Got a big email list? An old scruffy email list? A list you’re afraid to mail to, because they haven’t heard from you in four years and you know you’ll get a torrent of spam complaints if you hit ‘send’ and your email service will dump you like a trash can?
Upload that list to Facebook.