My friend Nathan posted this happy little picture on his Facebook page: He got this reply: It’s still bad news. “7 billion people continue to live.” How is that good? Many of those are moronic idiots, some rapists, and murderers who somehow are still alive. “New drugs and cures for illness being invented every day.” And how many of them … Read More
Google AdWords: 10% of the players get 90% of the clicks. The rest fight over the scraps.
I just talked to Richard Stokes of AdGooRoo.com. Rich monitors 40 million keywords and scrapes the ads, analyzing 40 billion dollars of Google’s clicks. 75% of the clicks come from 10,000 advertisers. It’s not 80/20, it’s 90/10. 90% of the traffic goes to less than 10% of the players. It’s true on Bing too. “Hey wait a minute,” you say. … Read More
VIDEO: Moving Your Customers Up The "80/20 Curve"
Perry Marshall teaches about the process of moving your clients up the proverbial stepladder within your marketing funnel to increase your profits.
Protected: I left 2 80/20 books in South America. You found BOTH of them. Enter both halves of the password to claim your 1000 in Perry Pesos!
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VIDEO: Introduction to the 80/20 Principle in Marketing
Perry explains his introduction to the 80/20 Rule and how it transformed his paradigm and approach to doing business.
The Market Domination Girl
Susan Kruger was a Michigan schoolteacher when she first heard me on a Ken McCarthy teleseminar. When I spoke of the “Unlimited Traffic Technique” and “Dominating Your Market” she sat up and took notice.
VIDEO: Creating Empathy and Relationships Within Your Marketing
VIDEO: Perry Marshall presents his “Theory of Relationships”, which comprises the most persuasive advertising by creating a psychic-connection with your audience.
Felix Dennis on How to Get Rich – Quotes
Felix Dennis is the founder of Computer Shopper Magazine, Maxim, and dozens of other publications. A very wealthy man, worth half a billion or so. Some gems from his book “How To Get Rich”:
Discernment and the Invisible Edge
At my first engineering job there was a guy in the next cubicle named Boris. He was a Russian immigrant.
Boris explained to me what it was like to stand in bread lines in the Soviet Union and have virtually zero choices… then come to America and walk into a supermarket and suddenly be assaulted with choices, inundated with options from every direction.
The effect on him was visceral. Physically overpowering. It was so shocking,
The Day I Switched from Amateur to Professional
I remember it like it was yesterday. I was sitting on my couch in my 2-bedroom bungalow about a month after I escaped the Dilbert Cube.
I had a rickety but exciting brand new business, I had mostly replaced my income, the world was before me and I was thrilled.
AND I WAS SCARED.
It was a cool evening in the fall,