I held a 4-Man Intensive last week. In attendance was a certain Dave Frees, a Pennsylvania attorney who’s also expert in communication and persuasion. A marketing ninja in his own right.speaking-david-frees
Dave was talking to another member of the 4-man about selling and he went into this awesome rip about “selling to the reptilian brain.”
Enjoy this! 4 minutes long:
Rewind 20 years. I’m a senior in college. I’m 23 and I have that entrepreneurial ADHD can’t-sit-still burn to do EVERYTHING and conquer the world. I’ve been married a couple of years.
I’m taking a full load of courses in engineering school.
I have a part-time job tutoring students at a nearby public school.
I’m on the Engineering Executive Board at school. I’m also editor of…
A fellow came for a consult. He had a booming import/export business. Before that, he’d earned his bread going to estate sales, buying books for ten cents and selling them on Amazon for ten bucks.
He strolled through my library surveyed my 1,000+ books. He examined some of the titles and saw they weren’t your typical collection of Tom Clancy novels. He said, “Your library is valuable. It’s probably worth five thousand, maybe even ten thousand dollars!”
He wasn’t a “Planet Perry” guy, he had been referred by a friend. He wasn’t a reader. So to him, books were things you bought and sold by the pound.
“Sam,” I said, “The value of my library….
Itty bitty tip from my $12,000 Influential Writing retreat: When you finish writing, paste your text into www.perrymarshall.com/grade and count the words.
Then
When John Paul Mendocha was competing for defense contracts, there was a guy in a V-neck sweater.
Many times there would be 30-40 people in a meeting. The man in the V-neck would always be at every one of them. He never said a word, he just quietly sat on the edge of the room and took notes.
Since John made it a point to know the names of every single person at every meeting, he began to wonder who this guy was.
He inquired. Found out…
Watch this video – you will get a kick out of this:
A looong time ago I wrote an email called “How Google Kicked Yahoo in the Ass.” Yahoo, as you know, is now light years behind Google.
At the time, when I wrote it, Google was…
Thanks to my daughter Tannah Marshall for sharing this!
Has anyone else besides me found that building a team is a lot harder than it looks?
Awhile back I decided I was done being a “1-man band with a few customer service people.” Up to a point it was a great business – but when I was gone everything stopped. That needed to change.
I hired guys who had serious marketing chops. “OK dudes, let’s make this race car scream!”
I discovered that four bass players does not a band make.
In all seriousness, I found myself in an entirely new game that I was ill-equipped to play.
At $12K it’s not cheap. I haven’t flogged my list, I haven’t even done a webinar, and 11 of the 12 seats are sold. One left.
Matt’s got an interview with someone who might take it, scheduled this week. If you want in, don’t hesitate another second.
The reason it’s selling so well is
