My most famous ever blog post is called “Perry’s Greed.” It’s about how, at an evening seminar in Chicago, a bunch of people asked me out to lunch. I told them, “If you pay my fee I’ll be happy to sit down with you.”
This made a lot of people angry.
Martin Luther King – Equality – USP
Today is Martin Luther King day in the US. 236 years ago the founding fathers of the United States declared:
“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.”
"Google AdWords for Dummies" book review
A few years ago at an airport, I got a call from Howie Jacobson. “Hey Perry, the people who write the ‘Dummies’ books asked me to write an AdWords book and I said yes. Um, I hope that’s okay.”
I’d taught him AdWords early on, and he didn’t wanna tick me off by competing with my own books.
“No problem, Howie. I just want to make sure all the people in the AdWords cartel are my friends.”
6 Years Slugging it Out & Supremely Frustrated
Got this courageous if depressing blog comment from a guy named Oliver:
Perry: The more i listen to you, the more i feel im screwed and have no chance of ever making it and maintaining my place in a market.
10 Predictions for 2012
Today, 10 predictions for the new year:
How to lose 36 million dollars per hour
I always say there are 3 kinds of work:
$10 per hour
$100 per hour
$1000 per hour
But there are not three. There’s five.
#4 is:
How derelict slobs get stuff done in 2012, with NO GUILT
If you eat a bowl of ice cream before bed tonight, no big deal.
If you eat a bowl of ice cream before bed EVERY night, your belly becomes a very big deal.
If on the day your baby girl is born, you start…
Setting goals when your business bores you
Yesterday I was talking to a Roundtable member, Bill, from Colorado. His goal at the beginning of 2011 was 30% growth. He finished the year yesterday at 30.1% growth. He’s in a market where everyone else has lost ground this year, so BRAVO!
He mentioned that he wanted 2012 to bring him some new adventures; a repeat of 2011 wouldn’t be all that inspiring for him. He asked what I thought his 2011 goal should be.
I thought of my current project, the 2012 Ultimate Guide to Google AdWords – editing the 2nd edition to make the 3rd edition.
When I began, I was bored with it. “Gotta go through this thing and fix the stuff that’s out of date. B-o-r-i-n-g.”
A salute to all who are WORKING today
The Friday before Christmas I posted on my Facebook page:
“Hit LIKE if you are NOT taking the day off, but instead you’re earning the dinero and getting stuff done while everybody else parties and drinks hot chocolate.”
Tea & Starbucks in the Forbidden City
I just came back from China, where a cup of green tea *normally* costs about 25 cents. That’s the price at a typical street vendor.
But at the world-famous Forbidden City in Beijing, crawling with gringo tourists, a cup of green tea costs $4.00.
Why does it cost 16X as much in the Forbidden City as it costs 3 blocks away?