How a good man died because of bad marketing

PerryMarketing Blog11 Comments

My wife Laura is is by no means a “Marketing Maniac,” but she’s learned a thing or two from years of sleeping with a guy who is.

Laura is heavily involved with relief agencies that serve the poorest of the poor in India and Africa. Last winter she went to a conference in St. Louis where hundreds of charities were recruiting workers and raising funds.

Her comment to me upon arriving home:

“It’s incredibly depressing that the same people who are doing some of the most important work in the entire world are the most abysmally horrible marketers.” And she plunks down a stack of brochures to prove the point.

The most precious commodity is ATTENTION. How to get it:

PerryMarketing Blog

There’s nothing harder to obtain – or more valuable to possess – than a few minutes of your prospect’s exclusive focus.

To get it, you don’t have to shout or be annoying or obnoxious. All you need is ONE clever idea, one arresting hook. Then suddenly she is listening to you intently.

On Thursday July 22 I’m doing a teleseminar on how to make that happen.

Facebook cheers up nursing homes

PerryMarketing Blog26 Comments

Yesterday I heard from a very reliable source that Facebook has triggered a sea change in the nursing home industry. This comes from a client of one of my business mentors.

The #1 reason people die is their friends have died or been dispersed to the four winds; their family doesn’t visit them anymore, and they have no more reason to get up in the morning. I’m sure all of us have visited long-term care facilities and seen the blank stares and hopelessness of aged people living out their last days.

Facebook has changed that.

Why Fancy Often Fails

PerryMarketing Blog15 Comments

When I was getting started in marketing, my favorite part was all the “unbelievably cool super flashy” stuff that I saw the masters do. Riveting headlines, ballsy copy, daring offers.

The problem was, when I tried to do the same thing with my customers it just didn’t sound right. It was almost like trying to stick a fancy drum solo in the middle of a country music song.

Social Media, The Butterfly Effect & my Pal in Racine

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A few years ago in the “AdWords Gold Rush,” there was a fierce battle for which Google guru was gonna land on top of the heap. A new Google e-book came out literally every 3 days and it was brutal. My most formidable competition then was Don Crowther of Racine Wisconsin. Razor sharp marketing guy if there ever was one.

Why Facebook advertisers are cagey

PerryMarketing Blog16 Comments

Some people are absolutely raking it in with Facebook ads but many are keeping quiet about it. I’ve got a friend named Bill who turned $12,000 of ad spend into $48,000 in 2 months. Another guy from Central America told me he’s turned $1,000 into $200,000. “Mister R” converted $10,000 of ads into $200,000 of business in one year.

Is the Internet constantly changing, all the time?

PerryMarketing Blog36 Comments

Just got off the phone with a guy who said, “It’s SO hard to keep up with the Internet, there’s new stuff happening every single day.”

It’s true… but it’s really a HALF truth.

If you’re paying attention, this 2 minute article will save you about a year of frustration.