U2, and Rational = Boring, Irrational = Fun

PerryMarketing Blog16 Comments

A *LOT* of Planet Perry people spend their days selling a logical, reasonable, rational, “no-brainer” proposition to the world. Whether it’s some health product or a mechanical assembly or a service company, it’s basically:

1) Have Problem
2) Give Me Money
3) Solve Problem

…and sometimes you wonder why nobody’s getting’ excited.

What do you do about that?

The answer is found at a U2 concert. What goes on there?

Dysfunctions, Addictions & the Financial Burning Bus – Part 9

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Every 4-Man Intensive is unique, but one last year especially stands out.

This guy named Tim was up for his hot seat. For a little while it looked like we were going to head straight down the “marketing techniques” trail.

Then I asked him some question about why he was in the business he was in, and about his business partner – then stuff started pourin’ out. He was terrified his partner was gonna screw him.