What I believe about…. Work

PerryMarketing Blog16 Comments

My buddy Bryce is newly married, about 15 years younger than me. Getting a startup off the ground. Hot in pursuit of the entrepreneurial dream. All the usual drama of getting his chops busted, landing new customers, building a portfolio, scrambling for cash.

His wife is a schoolteacher and her day ends at 3:30. Her day ends as soon as she finishes grading papers.

When does his day end?

What I believe about…. Entrepreneurs

PerryMarketing Blog

Some time ago my travels took me to the red soil of Nairobi, Kenya. A gracious schoolteacher named George ran a foster care program for AIDS orphans. He took me on a tour of his world. How incredibly different it was from mine. Someone had given George a Toyota station wagon, so we didn’t have to walk. He drove me … Read More

Why Selling as you know it is dying a slow death

PerryMarketing Blog2 Comments

There’s nothing more scary in sales than mashing your foot down on the gas pedal, and feeling the clutch slip.

. . . then pressing harder and smelling the odor of your transmission starting to melt.

If your prospects smell a hint of desperation, it’s all over. They disengage more and more.

The Cleverest Email Scam

PerryMarketing Blog8 Comments

This came to me today from one of our close personal friends. I thought, “Dang, I didn’t know she was going to the UK!” Almost fell for it. I hope you don’t….

How Chinese Water Torture Ended American Slavery

PerryMarketing Blog8 Comments

In June 1851, US anti-slavery magazine “National Era” began publishing a fascinating story in 40 weekly installments. Written by Harriet Beecher Stowe, it depicted the life of a black woman, Eliza, who escapes with her son Tom who is sold “down the river” into slavery.

In 1852, Stowe’s 40 installments were bound together in book form and sold 300,000 copies the first year in print. “Uncle Tom’s Cabin” was translated into all major languages and became the most influential novel of the 19th century. It also became the best-selling book after the Bible.

How to appease the Search Engine gods

PerryMarketing Blog17 Comments

Does it ever seem like Google is a Greek goddess who demands human sacrifices from her fearful worshippers?

If you’ve ever done any Search Engine Optimization, you know what it’s like to get sucked into all kinds of time-wasting activities, hoping they’ll someday pay off.

And if you’ve ever wondered what it might have been like to toss a damsel in the volcano, hoping rain would finally come . . . well, maybe you do know what that’s like :^)

Listen to your gut

PerryMarketing Blog13 Comments

There was an investor in the company I worked for who I personally liked but every time he’d call I’d feel a subtle, almost imperceptible wave of fear. Only much later did I realize his mission was to slice my fingers off one bloody joint at a time.

My head didn’t know it, but my gut did.

Ignoring my gut was a costly mistake.