Us marketers have a real interesting relationship with bean counters: We use them the wrong way. In 2 areas:
Social Media, The Butterfly Effect & my Pal in Racine
A few years ago in the “AdWords Gold Rush,” there was a fierce battle for which Google guru was gonna land on top of the heap. A new Google e-book came out literally every 3 days and it was brutal. My most formidable competition then was Don Crowther of Racine Wisconsin. Razor sharp marketing guy if there ever was one.
Why Facebook advertisers are cagey
Some people are absolutely raking it in with Facebook ads but many are keeping quiet about it. I’ve got a friend named Bill who turned $12,000 of ad spend into $48,000 in 2 months. Another guy from Central America told me he’s turned $1,000 into $200,000. “Mister R” converted $10,000 of ads into $200,000 of business in one year.
Real Jobs, British Pragmatism, and Risk Reversal
I shot a quick video clip about some weird quirky differences between Brits and Americans, why I like British people so much, and the power of Risk Reversal to generate sales even in a crappy economic climate:
Is the Internet constantly changing, all the time?
Just got off the phone with a guy who said, “It’s SO hard to keep up with the Internet, there’s new stuff happening every single day.”
It’s true… but it’s really a HALF truth.
If you’re paying attention, this 2 minute article will save you about a year of frustration.
10,000 Hours + getting more traffic to your website
Just the other day I was doing a phone consultation with a customer and he said, “If I were going to invest my 10,000 hours in Pay Per Click, where would you suggest I focus my energy?”
Results from Facebook ads in 1 day
Facebook FastTrack student Lisa Ziegler of Nokomis, FL sent in shortly after the class started:
“So….It’s 10:22am EST on Friday. I’ve already gotten 2 conversions from my NEW ad that just got approved this morning. Cost per conversion…..$ 3.27 Cool, Alright, Yeah! :)
Rescuing Dogs on Facebook!
We held a 48 hour contest for our new students to get their Facebook ads and landing pages up and running. Stuart Jordan sent in this glowing report about his passion which is Dog Rescue:
Speeding up to slow down to speed up
Do you ever have days where you do nothing but sit at your computer and answer emails and at the end of the day you’re completely exhausted and you still don’t feel like you got anything done?
In my early days as a salesman, somebody told me, “Massive action solves every problem.” That has to be one of the worst pieces of advice I ever got from anyone.
Facebook Ads Success Story: 90% Cost Savings
Thomas Meloche of HomeSchoolAdvantage.com sells a software tool for accelerated learning. He budgeted $20,000 for advertising on Facebook and getting beta testers. But it only took $2,000 to get the results he wanted – 90% less than he thought.
In this interview, he gives away his $5,000 “Spaghetti Sauce” principle (and yes I agree, it really will turn into a $5,000 tip for some folks!) and talks about the difference between Google advertising and Facebook advertising: