Facebook cheers up nursing homes

PerryMarketing Blog26 Comments

Yesterday I heard from a very reliable source that Facebook has triggered a sea change in the nursing home industry. This comes from a client of one of my business mentors.

The #1 reason people die is their friends have died or been dispersed to the four winds; their family doesn’t visit them anymore, and they have no more reason to get up in the morning. I’m sure all of us have visited long-term care facilities and seen the blank stares and hopelessness of aged people living out their last days.

Facebook has changed that.

Why Fancy Often Fails

PerryMarketing Blog15 Comments

When I was getting started in marketing, my favorite part was all the “unbelievably cool super flashy” stuff that I saw the masters do. Riveting headlines, ballsy copy, daring offers.

The problem was, when I tried to do the same thing with my customers it just didn’t sound right. It was almost like trying to stick a fancy drum solo in the middle of a country music song.

Social Media, The Butterfly Effect & my Pal in Racine

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A few years ago in the “AdWords Gold Rush,” there was a fierce battle for which Google guru was gonna land on top of the heap. A new Google e-book came out literally every 3 days and it was brutal. My most formidable competition then was Don Crowther of Racine Wisconsin. Razor sharp marketing guy if there ever was one.

Why Facebook advertisers are cagey

PerryMarketing Blog16 Comments

Some people are absolutely raking it in with Facebook ads but many are keeping quiet about it. I’ve got a friend named Bill who turned $12,000 of ad spend into $48,000 in 2 months. Another guy from Central America told me he’s turned $1,000 into $200,000. “Mister R” converted $10,000 of ads into $200,000 of business in one year.

Is the Internet constantly changing, all the time?

PerryMarketing Blog36 Comments

Just got off the phone with a guy who said, “It’s SO hard to keep up with the Internet, there’s new stuff happening every single day.”

It’s true… but it’s really a HALF truth.

If you’re paying attention, this 2 minute article will save you about a year of frustration.

Results from Facebook ads in 1 day

PerryMarketing Blog3 Comments

Facebook FastTrack student Lisa Ziegler of Nokomis, FL sent in shortly after the class started:

“So….It’s 10:22am EST on Friday. I’ve already gotten 2 conversions from my NEW ad that just got approved this morning. Cost per conversion…..$ 3.27 Cool, Alright, Yeah! :)

Rescuing Dogs on Facebook!

PerryMarketing Blog

We held a 48 hour contest for our new students to get their Facebook ads and landing pages up and running. Stuart Jordan sent in this glowing report about his passion which is Dog Rescue: