Facebook FastTrack student Lisa Ziegler of Nokomis, FL sent in shortly after the class started:
“So….It’s 10:22am EST on Friday. I’ve already gotten 2 conversions from my NEW ad that just got approved this morning. Cost per conversion…..$ 3.27 Cool, Alright, Yeah! :)
She paid 55 cents per click and got 8,053 impressions in just part of a day.
***Important difference between Google and Facebook:
The cost of a Google click depends on what the person is looking for.
The cost of a Facebook click depends on who’s looking for it.
Right now, most advertisers have no idea how to target the kinds of people they ought to be reaching. So some traffic is super bargain priced.
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