If you use Google’s conversion code on your thank-you pages to track actions, leads, opt-ins or sales, Google Conversion Optimizer allows you to bid on the cost of the lead instead of the cost of the click.
You set your target Cost Per Action and Google’s bots go out and look for more traffic that converts at that price.
So let’s say you normally pay $1.00 per click…
I rarely go very far off-topic in my business emails and blog posts…. but this is not off-topic. It’s everybody’s business; and not for the reasons you might think. Today I want to talk about a NON-obvious reason why this is everybody’s business.
My first few years in sales were a long, hard road.
I pounded the pavement for months, educating every company I could find about the marvelous benefits of my hot new technology. I crisscrossed the Chicago area in my beige Ford Taurus seeking anyone who would listen to me.
Will says, “You know, I’ve been thinking” [I think know what he’s gonna say next] “Why don’t I start some kind of online business where I take orders and send them on to the manufacturers who ship stuff direct for me, and?.”
2 weeks ago I did a live seminar with Drayton Bird. Drayton’s a UK advertising genius, now in his 70’s.
Drayton said: “I knew Eugene. That guy was a scoundrel?
If you can spare 5 minutes for some musical pleasure, press play and sit back and enjoy. If you’re itching to “get to the point” then move the cursor straight to the 1 minute 15 second mark and start there?. and enjoy Eric “Slowhand” Clapton’s guitar solo: I have no doubt that Eric Clapton can shred guitar as blisteringly fast … Read More
Yahoo’s headline news today featured a 20-year study on four habits: smoking, drinking too much, inactivity and poor diet. Those habits swing your effective age by as much as 12 years. This study had some very good news: Non-smokers and former smokers, and People who drink less than 2 drinks/day, and Those who get 2 hours of physical activity per … Read More
Nothing builds your confidence like 60 seconds of Positive Focus? every day.
Please indulge me in a few moments of pure, unadulterated Geek-ness as I attempt to convey a profoundly important life lesson.
In this month’s Renaissance Club Newsletter, which just hit the streets, I said:
Yesterday I had lunch yesterday with Mike, the last guy I worked for before escaping the Dilbert Cube.
Since most entrepreneurs are chronically unemployable to begin with, a LOT of us leave our last job with bridges burning behind us with 100 foot flames…. and a dose of “I’m gonna show that guy if it’s the last thing I do…!”
