This morning I spoke at a Chicago meeting for hi-tech marketing folks, hosted by one of my fine estudiantes, Kelly Muldoon. In the audience, several people were “in transition” – i.e. looking for a job. (Merry Christmas!)
A woman approached me, she’d been recently downsized. Casting about for opportunities. Looked like she was hanging on by her fingernails. Asked me if I had any advice to give.
Today, links to six super-useful free tools: 1. One of the secrets to writing great copy is making it REALLY easy to read. 7th grade reading level or lower = good copy. College level = BAD copy. Bad. (Always!) Most of Gary Halbert’s classic letters read at the 4th to 5th grade level. That’s why they’re so “primal,” and so … Read More
A decent paying job is always something to be grateful for. But some people hunger for greater things and are destined for more… and they KNOW it.
Do you relate to that?
Awhile back I got this note from a customer, Mr. Ken Heikkila:
Copywriter John Fancher recently started a 3o-day “send an email every day” autoresponder series, which I subscribed to. It rocks. He weaves inspirations about music, poetry and songwriting into a series of tutorials for email copywriting.
I am finding myself looking forward to getting the installments every single day.
Here’s the one I just got today – I SO agree with this:
Have you ever….
* Tapped a line of credit or 2nd mortgage so you could give your employees their paycheck?
* Paid off all your vendors and creditors, even though it meant canceling a long-awaited vacation?
* Heard about someone in need and helped them out, even though you knew you would eventually end up borrowing the money – you didn’t have it but you gave anyway because it was the right thing to do?
Today I’m going to give you a secret to getting an avalanche of traffic on the Content Network, using Google’s Image Ads. I must begin by explaining something that’s totally core, thoroughly fundamental to hyper-effective, profitable advertising.
The other day I made a post about affiliate marketing and got this comment on my blog, from a beginner named Layne:
“I like the way you explain things Perry, but as a newbie I gotta admit: from where I’m sitting, it seems that the only way to be successful in any of this is to be a part of the “clicks” that are already formed when it comes to affiliate marketing. You guys all promote one another’s products, seminars, books, etc. It’s like the ole boys club – and the rest of us aren’t even invited. :^)”
At the beginning of this video I’m calm cool and collected, but a few minutes in I start to get real wound up.
I was at a marketing conference in Los Angeles last week and everybody was talking about the Federal Trade Commission’s new rules about testimonials. The FTC wants us to start selling “average” instead of selling performance and success. Frankly it’s disturbing.
In this video you’ll hear stories about….
If the most ghoulish thing you can do in Google AdWords is not know how to structure a campaign, the 2nd most ghoulish thing is to be “asleep at the wheel.”
Namely, sticking new things in your AdWords account and forgetting to go back and check on them. There are some people who have literally become skeletons by doing this!
My Best Google Halloween Horror Story:
Have you ever said this to yourself:
“I wish I had been doing this 3-4 years ago when things were so much easier.”
“They just don’t make things like they used to.”
“Everything is so much more competitive right now.”
Today I’m going to give you a mental “reset button,” so that whenever you catch yourself thinking this, you can interrupt an unproductive thought with a more productive one.
