Yesterday I had a private call for my Mastermind Club members. We explored the dark side of Google.
One member was spending $1 million per year on Google selling coffee and they shut him down. (He wasn’t selling Warez, or ebooks, or get rich quick, or affiliate programs, or anything like that).
No explanation. No recourse.
Google said, “Stop sending us emails.”
Another guy was an affiliate spending $300K per year. He says he wasn’t “pushing the boundaries” but they shut him down anyway. Permanently banned.
Percentage wise this only happens to a very small percentage of people. But it can happen.
What if this happens to you?
If your business is excessively dependent on Google then you’re an accident waiting to happen.
At the beginning of every personal AdWords 12 week Coaching run, I say:
“If 12 months from now you are still getting most of your traffic from Google, I will have failed to do my job. I want you to use Google to perfect your sales funnel, then get traffic from EVERYWHERE. Not just Google.”
I’ve been saying that for 4+ years now.
In my Maui AdWords Master’s Summit 1/3 of the seminar will be about paid traffic sources OTHER than Google. So that no matter what Google does, you have a healthy business.
One of the speakers at that seminar will be Jonathan Mizel who is a MASTER of paid traffic media buys. Jonathan just released a new course on how to buy tens of thousands of clicks from the “invisible half” of the online marketing world.
There are 20+ major companies NOT including Bing and Yahoo who sell banners, Pay Per Click services, contextual advertising, popups, popunders and access to email lists.
Jonathan created a new course on buying this kind of media and it’s superb:
Don’t get caught with your pants down. Never rely on just ONE source of traffic – that’s lethal. It’s not a question of IF, but WHEN. Google AdWords is great but it’s even better when it’s only 1/5 of your traffic.
My friend, sleep with one eye open.
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