My sordid history of seminars, both good & evil

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The first time I went to a “real” direct marketing seminar was 10 years ago.

Prior to that I only went to Pink Kool Aid seminars.

(Renaissance Club members can refer to the old newsletter titled “My life as a naive enthusiastic Ambot” for details.)

At the Pink Kool Aid seminars, only a handful of people in the front were making any dough. The rest of us were losing money constantly. The few who were profitable were not making nearly as much as everyone thought they were.

When I attended that first Direct Marketing seminar, the very first thing I noticed was:

Memo from a Pink Kool-aid Drinker

PerryMarketing Blog, Not on Homepqage126 Comments

A very frustrated woman wrote to me on my blog and I’m going to show you her note in a minute.

But before I do, a quick bullet:

* If I were to do what a lot of guys do – and teach newbies that the way to make a lot of money on the Internet is by being my affiliate and selling my products – I would be committing some kind of crime.

(A lot of people teach this, and since there’s an endless supply of newbies, a lot of people going through the revolving door get taken advantage of.)

Yes I have a good affiliate program, and yes my products sell well, but:

Striking back at the news media

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Today, a guest editorial from my next door neighbor and buddy Elizabeth. When she saw a headline on her Yahoo that said:

“Consumer Spending Up – But It Won’t Last!”

she zinged off a short spicy rant and call to arms….

Peeking under the hood: Conversion 2.0

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*I’ll never forget the first time I peeked under the hood of a search engine…*

It was 7 years ago at the very first System Seminar. Jon Keel showed us the Overture keyword inventory research tool.

Suddenly you knew that 163,000 people searched for “paint ball” last month. It was a revelation.

It was like seeing the transmission and whirring gears of the Internet; suddenly understanding that machinery with great clarity as people searched for things online.

and…

*I’ll never forget the first time I peeked under the hood of a website – LIVE…*

Traffic vs. Conversion: 80/20, but not like most people think

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Over 50 years ago Robert Collier said: The secret to copywriting is “Entering the conversation inside the customer’s head.” If you can crack the code on that, you are well on your way.

Anybody who’s experienced the exhilaration of changing 2 words in a Google ad and doubling the response knows what I’m talking abut.

GETTING TRAFFIC is “Entering.”

GETTING PEOPLE INTERESTED is about “the conversation.”

GETTING PEOPLE TO BUY is about moving the conversation FORWARD to completion.

Customer's house catches fire… now he needs some gurus

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A customer wrote me last week:

“We had a small fire in our house recently, and all the notebooks where I kept all my Internet Marketing notes were a complete loss. Being an Internet Marketing person, and having been gathering this info for years, you can imagine how devastated I am.

“So my question to you is… could you possibly furnish me with a list of all the Internet Marketers from various forms of Internet Marketing whom you would consider to be gurus in their respective fields…?”

Your Most Reliable Instrument

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Recently, I consulted with a student who had invested heavily in a business which was now making money but involved dealing with seedy individuals. He was very conflicted about this. He’d put quite a bit into this venture. It was profitable, thus doubly hard to walk away from. But he didn’t feel good about what he was selling or who … Read More