Surely you didn’t expect me to turn 40 without getting philosophical on ya.
I turn 40 in a week, and today I’m gonna get philosophical.
First: Mis-spent youth.
A splendid example of credibility-building marketing
In phone consultations I often advise clients to create a “shock and awe package” or credibility-builder to mail to their prospects. Preferably something with weight and heft. Especially in service businesses where the potential value of a new customer is in the thousands of dollars.
So here’s my example: we’ve got water in our basement and Laura contacts a few waterproofing companies. Just yesterday, in the mail, we got a VERY clever package.
- Page 2 of 2
- 1
- 2