When I was about 13 years old I was hot, hot, hot in pursuit of a good stereo system. I would go to all the different shops in town and salivate.
I was at this one store and the guy said, “Have you decided what speakers you want yet?”
I said, “There are some speakers by Boston Acoustics that I really like a lot.”
He said, “BUY THEM.”
A lady named Ruth asked:
“Isn’t this spamming, to automatically put someone on different lists, one they have not subscribed to themselves?”
My reply:
A year and a half ago, my kids’ buddy Alex Smiley, 11 years old, was diagnosed with Leukemia.
He went through a series of punishing Chemotherapy treatments and finally was pronounced cancer-free last fall was pronounced cancer free.
A month ago the Leukemia came back.
Alex has chosen to stand up and FIGHT.
I have a true barn burner for you today. This one is WELL WORTH YOUR TIME.
I have a customer, Bill Bailey, who sent me one of the strangest emails I’ve ever gotten, just a month before my Autoresponder Seminar last September:
> I have never discussed this with you but March 30-June 28, 2007 I
> spent in the federal prison camp in Pensacola. Long story but
> basically I was a little too aggressive in some of my data collections
> methods and got the attention of the FBI (!) and next thing I know I’m
> being indicted and sent to prison (not to mention the $700K in legal fees
> and $150K in restitution.. ouch!).
After about 20 minutes the other marketing guy at the table says, “Perry, you sure are quiet over there. What do you think?”
Uh-oh. He asked, and I just couldn’t stop myself. Our happy little dinner meeting (complete with scalloped potatoes, chicken cacciatore and blueberry pie a la mode) suddenly experienced an abrupt change of direction.
Last September I held my now-famous “Autoresponder Seminar” in Chicago, which as it turns out, was only days before the stock market went into free fall:
Here’s a video from the very first 10 minutes of the seminar, talking about “Let’s say a bunch of big banks and stuff start going out of business and let’s say people are getting on TV on a presidential debate and they’re saying, “This is the worst thing since the depression!”
I go on to talk about how online marketers will go on to survive and thrive:
Do you have a sales page that’s not doing as well as it was a year ago?
In my professional opinion, even a sizzling sales letter written by a pro copywriter only packs 25-50% of the punch that you actually need to get the job done.
