I hope you’re familiar with Ed Dale, he’s an extraordinarily successful online marketer and creator of the “underachiever method” which is responsible for the creation of more successful e-books than any other strategy I know.

A very capable marketer.

He and his colleagues have an online radio show called “Internet Marketing This Week” and I was a guest on that show.

We had a fantastic conversation. After some quick AdWords tips, we got into a fascinating exploration of:

-Comparisons between Affiliate marketing and real estate brokers and developers. Powerful analogy that shows you exactly where to go and how to escape the tightening noose that many affiliates find themselves in

-Why Ed Dale dumped 5000 “friends” on Facebook and why I think he did the right thing

-The difference between Facebook advertising and all other media

-The Wild West of Twitter

-The difference between Web 1.0 and Web 2.0, why 1.0 will never go away and why 2.0 is often a conspiracy of distraction

-Social Media through an 80/20 lens

I think you’ll find this seriously enjoyable. Here’s the link, there’s a “play” button on the upper right side of the IMTW home page.

Have fun with this – I sure did.

Perry Marshall

About the Author

Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.

He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.