General Motors just pulled $10 million of advertising from Facebook because it wasn’t working.
Would you like to know why?
Building the Facebook Compatible Business
Just as there’s a series of events that happen as a person comes through a physical front door of a physical store, there’s a specific set of events after the person clicks on your pay per click ad.
Tens and hundreds of thousands of new businesses and billions of dollars grew out of that explosive new development.
So it will be with Facebook ads.
But Facebook is a different animal.
Scott Fox interviews Perry Marshall
Scott Fox, author of e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online, interviewed me about Pay Per Click. We had a wide-ranging conversation about….