Scott Fox, author of e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online, interviewed me about Pay Per Click. We had a wide-ranging conversation about….
- How to cost-effectively attract motivated buyers with PPC advertising IF you do it right
- How to increase click-throughs (CTR) on your PPC ads
- How to save money and lower your PPC ad bid prices
- How Google Adwords calculates its mysterious Quality Score and why it’s critical for your PPC advertising success
- The biggest mistakes most new pay per click advertisers make How to get more ad impressions in a niche market
- Why Google Adwords advertising is like the Yellow Pages but Facebook ads are like a coffee shop
- Why PPC done correctly is not an expense but an investment
You can listen to the podcast here.
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About the Author
Perry Marshall has launched two revolutions in sales and marketing. In Pay-Per-Click advertising, he pioneered best practices and wrote the world's best selling book on Google advertising. And he's driven the 80/20 Principle deeper than any other author, creating a new movement in business.
He is referenced across the Internet and by Harvard Business Review, The New York Times, INC and Forbes Magazine.