The world is redesigning itself for the iPhone. I’ve just upgraded to my second. And Every month that goes by more of your visitors are finding you on their mobile device. The iPhone especially.
Are you and your business ready for it?
Six-Word Memoirs, Google's Preview Tool, & Piggybacking on 'Slumdog'
Every language has its own built-in canon of rhythms. And there’s something uncannily powerful in being able to convey your message in just six words.
Google Kills the Newspapers, PPC's Best Kept Secret? and the Broad Match Curse
Newspapers everywhere are in agony. Big time. My local daily just announced huge layoffs. Even our good friend the Publicity Hound Joan Stewart, a former newspaper editor herself, has long since pushed her fellow hounds to get ahead of the changing trends and go seeking publicity not just in the (declining) newspaper and print media world, but in booming social … Read More
Google's record-breaking 4th quarter 2008: What it means for you
On December 22 I predicted that Google would have a record fourth quarter and yesterday they confirmed it. $5.7 billion in sales, growth is still a respectable 18% per year. As recession victims go, they’re standing proud and tall. Related news articles further explain that Google’s profit margins have narrowed, they’re dumping loser products, and they’re cutting the fat wherever … Read More
A Quality Score Checklist, Mastering Motivation in 2009, a Photographer's USP, and "Goodnight Mrs. Calabash."
There will be no ongoing story about Google or AdWords that generates more angst and frustration than Quality Score. That is a fact and will continue to be so. And this is too important for Perry and me underemphasize in 2009. On Tuesday evening this last week I did a 60-minute Bootcamp teleseminar with new buyers of our Definitive Guide … Read More
Observations & Predictions about Google, as of late December 2008
If Google lowers the quality threshold to get more exposures and clicks, they win and you lose – by getting lower quality traffic to your site.
AdGooRoo.com monitors millions of search engine results and they are noting a 54% growth in Google’s “first page advertisers”. Google very well may be poised for a record quarter for Q4 2008. That’s what I’m predicting.
7 Interesting Things, Including 2 Offbeat Christmas Gift Ideas….
-One of this year’s best business books
-The “gearhead version” of Internet history (you’ve heard the jock and prom queen version enough already)
-15 minutes with me and the guys at my office
-The Knob Creek Machine Gun Shoot in West Point, Kentucky
-Microloans for Bolivia and orphans in India no longer homeless
-The coolest online service I’ve run across in quite some
AdWords Aims for the iPhone, My Kitchen Mop is a Continuity Program, and Are These Fans Obsessed or What?
You’ve got yet another way to slice up your Google traffic: The folks finding you on their computer plus the folks finding you on their mobile device.
I’m not talking about …
Keywords You're Missing, Enhanced Online Campaigns, and My Social Security Number is 457-55-5462.
Google is beta-testing their new Search-Based Keyword Tool. It does a lot, but here’s one function you can use right now: Search your own website to find out what keywords you could be bidding on to send clicks to your site, but aren’t yet.
You can use it to pinpoint …
A Cool AdWords Tip
I want to alert you to a very useful technique that I’ve used for a long time to improve my Google ads. We talked about this during a 2-day 4-man intensive and again at Gladiator Club last month, and I wanna make sure you’re aware.
At first, improving your Google ads is easy. The first time out, anything you try is 50% likely to be better.